This season, give your strands the luxurious color and care they deserve. Whether you’re treating yourself or someone you adore, we’re detailing everything you need to know about creating hair you’re in love with.
The Most Luxurious Care Regimen to Repair Hair Both Inside & Out
The winter months can be tough on hair. Cold weather, dry indoor heating, and frequent heat styling often leave it dull, brittle, and prone to breakage. That’s where Wella Professionals ULTIMATE REPAIR comes in—the ultimate solution for repair, strength, and smoothness. This luxurious regimen features Alpha Hydroxy Acids and Omega-9’s, which work together to repair the hair from the inside out and includes a Shampoo, Conditioner, Mask, Miracle Hair Rescue, and Protective Leave-In, giving you everything you need to build a personalized regimen.
Build Your ULTIMATE REPAIR Regimen:
Upgrade your everyday regimen with the Wella Professionals ULTIMATE REPAIR Shampoo and Conditioner. These essentials cleanse gently while replenishing nutrients to keep hair moisturized, conditioned, and effortlessly chic.
Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00).
The Wella Professionals ULTIMATE REPAIR Mask makes for the ultimate self-care gift. Its intensive formula hydrates, strengthens, and rebuilds the hair fiber, leading to 6x easier detangling¹, proving a little luxury goes a long way. ¹On wet hair, vs. non-conditioning.
Wella Professionals ULTIMATE REPAIR Mask ($35.00).
Perfect for the busiest Valentine, the ULTIMATE REPAIR Miracle Hair Rescue delivers incredible results by repairing hair damage in just 90 seconds¹. With 99% less breakage² and 12x smoother hair³, it’s a fast-acting treatment that transforms hair instantly. ¹when using ULTIMATE REPAIR Miracle Hair Rescue ²instrumental test versus non-conditioning shampoo ³vs. non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)
The ULTIMATE REPAIR Protective Leave-In is a dream come true for heat-styling enthusiasts. With 5-in-1 protection against UV, 450ºF heat, mechanical damage, frizz, and breakage, it keeps hair 8x smoother² and more manageable for up to 72 hours¹. ¹When using ULTIMATE REPAIR Miracle Hair Rescue or Mask ²Instrumental test versus non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.
Little Luxuries That Make a Big Difference in Your Color
Wella Professionals has been a pioneer in hair color innovation, setting the benchmark for excellence and shaping the standards of the industry. Raising the bar once more with the inclusion of Metal Purifier technology, integrated into all color lines. Including this is designed to protect hair from the damaging effects of metals, this advancement ensures consistent, flawless color results every time—reaffirming our commitment to creating the best professional color solutions in the industry.
Wella Professionals Koleston Perfect
If you’re looking for a permanent hair color that delivers up to 100% grey coverage and lift up to 4 levels, Wella Professionals Koleston Perfect is the perfect match. Its ME+ dye technology reduces the risk of developing a new allergy¹, while the Metal Purifier helps prevent damage caused by metals in water. The result? Vibrant, healthy color that leaves hair glowing.
¹FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS: Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration.
Wella Professionals Koleston Xpress
Short on time? The Wella Professionals Koleston Xpress range offers rich, holiday-ready color in just 10 minutes. With up to 100% grey coverage and a non-progressive permanent color that helps prevent over processing, this line is perfect for express services like Flash Framing and Express Touch-Ups.
Wella Professionals Color Touch
For those who love a demi-permanent option, Wella Professionals Color Touch now has a new built-in metal purifier for true-to-tone vibrancy no matter the hair condition. With its vegan formula and up to 70% grey coverage¹, Color Touch creates a radiant finish that fades beautifully over 28 washes.¹When using Color Touch Plus.
Wella Professionals Shinefinity
Add an effortless glow with Wella Professionals Shinefinity, a demi-permanent glaze that enhances color while maintaining healthy hair. Expect up to 250% shinier hair¹ and up to 50% smoother and softer hair² in no time. Perfect for adding a glossy refresh post-highlight or refining tones, Shinefinity is a ZERO lift, ZERO damage demi-permanent color glaze with Balanced pH Technology that adds a Touch of Shine to every service for a truly luminous finish. ¹Versus untreated bleached hair. ²Instrumental testing vs. our regular demi.