Few brands have the legacy and influence of Wella Professionals. As they celebrate their 75th Diamond anniversary, they’re marking the occasion with an exciting announcement—celebrity stylist Nikki Lee is joining as their newest Global Ambassador. For Lee, this is a full-circle moment, returning to the brand where she first launched her career.
A Full-Circle Moment for Nikki Lee
Nikki Lee has built an incredible reputation in the beauty industry, known for her signature approach to hair styling and her deep understanding of color science. She’s the go-to stylist for Hollywood’s elite, working with big names like Selena Gomez, Emma Roberts, Sophia Bush, Hilary Duff, Paris Jackson, Jennifer Love Hewitt, and Sarah Hyland.
Why Nikki Lee and Wella Professionals Are the Perfect Match
This partnership makes perfect sense. Wella Professionals has always been at the forefront of innovation, creating high-performance, science-backed products that empower stylists. According to Lori Pantel, North America Chief Marketing Officer, Lee’s return to Wella is a natural fit:
“As we celebrate our Diamond Anniversary in the United States, we are proud to expand our U.S. contribution to the Global Ambassadors and the world stage. Welcoming Nikki Lee back to the brand where she began her career is a full-circle moment—her unmatched color expertise, genuine connections to globally recognized celebrities, powerful social media presence, and deep commitment to education make her an inspiration to professionals and individuals worldwide. With her passion for transformation and deep understanding of our products, Nikki perfectly aligns with our values, and we are thrilled to officially welcome her back to the Wella Family.”
Redefining Hair Artistry
Nikki Lee is more than a stylist—she’s an innovator. She’s constantly setting new trends, pushing boundaries, and sharing her knowledge with up-and-coming beauty professionals. Her approach is not just about achieving stunning transformations; she also prioritizes hair health, aligning perfectly with Wella’s commitment to professional-grade, high-performance products.
Excited about her new role, Nikki shared:
“I am so excited to officially become a member of the Wella Professionals family. I’ve used Wella Professionals products throughout my career. The brand’s mission to inspire beauty professionals to creatively transform hair truly aligns with my own values. I can’t wait to see what the future holds with the Wella team!”
A Legacy of Innovation and Inspiration
By joining Wella Professionals, Nikki Lee is stepping into a legacy of excellence alongside other industry leaders like Romeu Felipe, Briana Cisneros, and James Earnshaw—stylists who continue to redefine hair artistry through education and innovation.
As Wella celebrates 75 years of groundbreaking advancements in hair care, Nikki’s expertise, creative vision, and dedication to mentorship will further inspire the next generation of stylists.
For more updates and inspiration, follow @wellahairusa on social media.