Articles

Trends come and go with the seasons and this year we’re seeing a spike in searches for the butter yellow nail trend – a delightful infusion of warmth and vibrancy that's taking the manicure scene by storm. Inspired by the soft glow of spring and the easiness of summer sunshine, buttery yellow nails are the latest obsession among fashion-forward and beauty enthusiasts alike and will be taking over in 2025.

As the weather warms up and the layers come off, it’s time to embrace the season’s most loved hair accessories. With the Spring/Summer 2025 trends being all about playful embellishments and romantic accents we’re seeing buzz around oversized bows and glimmering accessories giving us all a fresh take for self-expression.

When The White Lotus lands in yet another new destination, and while it's never just about location, we’re learning it’s about the buzz it builds. Season 3, set in the sultry, sun-soaked landscapes of Thailand, doesn’t just tell a new story—it transforms the way we think about style, beauty, and identity.

From the moment the first scene unfolds, you can feel it: a shift from the muted “quiet luxury” of previous seasons into something far more vibrant, expressive, and unapologetically bold. Fashion isn’t just background noise here—it speaks. Hair and makeup aren’t just polished—they tell you who these characters are, even before they say a word.