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We’ve seen the natural, no makeup makeup or naked trend when it comes to makeup and paired back color that leans heavily into natural bases. And now, as we e...

There’s a reason why most of us like second-day hair more than wash day. And that’s because there’s something irresistibly alluring about bedhead hair. That ...

If 2025 has made anything clear, it’s this: the 2000s aren’t going anywhere, at least not when it comes to hair. From spiky buns to flipped ends, Y2K is stil...

Big, bold, beautiful brows have never been more in. And whether you’re growing yours out or looking for a new way to shape yours, a new subtle trend might be...

I'm on week 3, I'll let you know how I fare.

Move over chrome and bold colors—2025 is all about soft, sheer nails. This emerging trend is redefining modern minimalism with understated elegance, proving ...

The seasons are shifting and as the sun starts to beat brighter, hair color trends are following suit with a new direction because as we head into Spring/Sum...

Looking back to help propel forward, Wella Professionals is proud to celebrate 75 years of innovation and excellence in the United States, marking a legacy b...

If you’ve been looking for the perfect balance between warm brunette tones and soft golden hues, meet your new hair obsession: chestnut bronde. This stunning...