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If your only memory of mousse involves the descriptor “crunchy,” you’re not alone. Mousse used to be a product synonymous with “the wet look” for curls and waves and “root-lifters”, however there’s a new mousse in town with a very different outcome. Mousse has gone from a cringing concept to the key for stellar waves, killer blowouts and long lasting volume.

Individuality was seen as one of the most prominent trends across Fashion Week’s all over the world this year. Instead of fitting a person’s style into a mold, the mold was created around each person. More so, street style has become more telling and true than most fashion displayed on stages. As designers took note, we noticed more unconventional presentations and explorations into the way in which to display style. Models were mixed with influencers, celebrities and even royalty in some cases. With a life of their own, all shapes and sizes were eminent and with that diversity in beauty was celebrated as well.

Through new endings come new beginnings and through those fresh eyes and true beauty is where New Dawn was born. New Dawn, the latest collection from Keune, highlights six women who have gone through transformations in their life and therefore transformations in their style. It is about fresh starts, new chapters, taking chances and the freedom of never having to look back.