
Sam Villa Partners with HairToStay to Help Prevent Hair Loss During Chemotherapy
In honor of Breast Cancer Awareness month, the Sam Villa® company will donate 5% of net website sales in the month of October to the Sydney Berry Foundation at HairToStay (HTS). The Sydney Berry Foundation has challenged 50 companies in the beauty industry to donate a combined $250,000 to enable 250 individuals access to scalp cooling, a treatment that can dramatically reduce chemotherapy-induced hair loss. HTS is the first and only national nonprofit organization dedicated to helping cancer patients afford scalp cooling.

How To Style Larger Curl Patterns
Natural texture patterns are completely unique to each person. Everything from tight coils to loose curls, thick texture, or thin density all play a role when it comes to the individual. Because of these ever-changing factors, styling naturally curly hair comes down to strategy and making sure you have a game plan. While a lot of the time a great hairstyle comes down to the cut and color placement, product, sectioning, and drying play a large role in the outcome. Sharing his expertise, Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, details how to enhance larger curl patterns.

Blow Dry Tips for Curly Hair
While we absolutely love embracing natural texture patterns, sometimes we all want a change. If you have naturally curly hair and are looking to create a smooth, silky blowout, we’ve got a few tips to turn that blowout into a bombshell finish. To help create a salon-worthy finish, Molly Getz, Sam Villa Ambassador, Redken Artist, and Stylist at Soto Signature Salon & Spa @mollygetz, breaks down her method that requires both a paddle and oval brush – see it below and keep reading for her top tips!