Any blonde or brunette who has had highlights knows the dreaded term “brassy”. Due to underlying pigments, when hair is lifted during the lightening process, it has the tendency to pull warm – a.k.a. brassy. While stylists do their best to counteract unwanted tones during lifting and formulation, sometimes this is simply a side effect of going lighter. Visiting the salon every 4-6 weeks for appropriate toning is the best way to combat warm tones in the salon, and now Redken has just launched a new product that can boost anti-brass impact at home as well.
Stylists everywhere will agree that to give hair color a fighting chance, home care is a large part of the equation. If you’re looking to take things a step further and educate your clients about why they need to incorporate a brass-busting product into their routine, start by referencing the color wheel. Color theory is crucial to colorists everywhere. It is a simple visual tool to reference when explaining how and why certain products work.
Due to the fact that brassiness and discoloration are common issues every stylist deals with when lightening hair, we wanted to create a foolproof way to care for color in between appointments. The best way to combat brass tones? The new Redken Color Extend Blondage Express Anti-Brass Mask!
The perfect addition to the Redken Color Extend Blondage Shampoo and Conditioner Duo, the Redken Color Extend Blondage Express Anti-Brass Mask is the perfect at-home answer for toning between salon appointments. Designed to work around the client’s schedule, this treatment corrects and neutralizes unwanted yellow undertones in just 5 minutes. This sulfate-free formula is enhanced with ultra-concentrated purple pigments, wheat protein, amino acids and glycerin to tone, strengthen and moisturize blonde hair.
How To Use:
The Redken Color Extend Blondage Express Anti-Brass Mask is recommended for use once per week, or as needed. Start by shampooing with Redken Color Extend Magnetics Shampoo and then towel-dry hair. Apply the mask to hair, avoiding the scalp area. Comb through for even distribution. Leave on for 5-10 minutes, depending on desired neutralization: up to 5 minutes for subtle neutralization, and up to 10 minutes for maximum neutralization. Then rinse thoroughly and style as desired!. In case of contact with eyes, rinse them immediately.
*Redken recommends alternating the Redken Color Extend Blondage Shampoo and Conditioner with Redken Color Extend Magnetics Shampoo and Conditioner range in your current regimen for regular maintenance. Redken recommends swapping the Redken Color Extend Magnetics Conditioner with the NEW! Redken Color Extend Blondage Express Anti-Brass Mask once a week or more, as needed, for those looking to maximize their toning results. Redken also recommends that light to platinum blondes test the product a small section of hair, leaving the mask on for the minimum recommended time (1-5 minutes) before applying all over to check the toning level result.
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