Achieve Summer Blondes Without Breakage

Thanks to the new Greta Gerwig Barbie film, blonde is officially the color of summer 2023. Whether you’re opting for a full blonde transformation, adding a touch of sun-kissed highlights or simply opting for a Scandinavian Hairline upgrade, we’ll see blonde hair color services on the rise well into fall and winter. While achieving the look, placement and tone is paramount, ensuring your hair is healthy is equally important. To cut down on breakage while amping up your blonde this season, we’ve got a few tips!

The Top Bond Care For Blonde Hair

Build Bonds From The Beginning: Flash Lift Power 9 Bonder Inside

Your stylist has the ability to choose a lightener that can achieve the color you’re after while also cutting down on damage — enter: the NEW Flash Lift Power 9 Bonder Inside. As Redken’s most powerful lightener to-date it allows stylists to lighten hair and achieve up to 9 levels of lift in one application while keeping the hair healthy and protected. Additionally, Flash Lift Power 9 Bonder Inside easily breaks through unwanted red, orange and yellow undertones to counteract unwanted warmth and delivers smooth, touchable hair after lightening.

Add Shine & Protection: Shades EQ Bonder Inside

Shades EQ Bonder Inside following any lightening service not only perfects your tone, but strengthens sensitized hair as well. Following any blonding service, residual alkalinity can damage and weaken your disulfide bonds for up to 14 days — this means that the hair is left in a weakened state. To cut down on this, this all-in-one toner and bonder formulated with Citric Acid and Taurine helps to strengthen the hair while also delivering the same shine and condition Shades EQ is known for.

Strengthen At Home: Acidic Bonding Concentrate

While the heavy lifting is usually done in the salon, there are products that you can add to your routine at home to repair and strengthen your hair. The Redken Acidic Bonding Concentrate system contains bonding care complex to reinforce weakened bonds and strengthen and balance your hairs pH to moisturize and repair damage. While using them as a system is the most effective, you can pick from an array of products in the range to add to your routine.