We are thrilled to partner once again with the Professional Beauty Association (PBA) to promote all of the talented artists who are finalists for the 2017 NAHAs (North American Hairstyling Awards), the most prestigious hair and beauty award in the country. In this feature get to know more about this year's Salon Design of the Year Finalist, Broome Street Society.
One aspect of salon life that is not discussed enough is atmosphere. From the moment you walk through the doors, your environment can completely change your experience. In this feature we are uncovering the inspiration behind Broome Street Society Salon in New York. Take a peek at their gorgeous space and learn more about the process of salon design below.
How does your team influence the space?
When we envisioned Broome Street Society, we wanted to build a community that stylists would want to be a part of. To work in a space that is designed with a strong vision and sense of design makes it 1000x better to go to work each day and when our stylists and staff are having a great time, everyone has a great time.
What makes your salon unique?
Most of our furniture and fixtures were sustainably sourced. We decided to go with a scrap-wood-pile "finish", where we were able to incorporate a lot of wood from the initial space demolition and from other construction sites' leftovers. The giant wooden light fixture that hangs over our back table was crafted from a piece of the front desk left behind by our space's previous tenants. The actual table was artfully designed to include power (phone charging!) with a moss inlay for added details by Matt Zambito, who personally picked out the raw lumber from a New Jersey mill. Our waiting room coffee table was also designed wih raw lumber in a similar fashion and was finished with tempered glass from an old desk. Our friend Alicia Morales (technical designer for Alice + Olivia) sourced, designed, and sewed our changing room curtains shortly after designing our logo.
How does the atmosphere affect the client’s end result?
When you step into a salon, you want to leave behind the stress that is living in New York City. You want to have a cup of coffee or a glass of wine, read a magazine and feel taken care of. When our clients step through our doors the laid back vibe is contagious, and they know that they’re entering a salon that is going to get them exactly what they want. The attention to detail in the meticulously and beautifully designed space, help give you that feeling. Our clients leave happy, refreshed, relaxed and looking like their best self.
If you could design your salon in 3 worlds what would they be?
Beautiful, professional, and unforgettable.
What was the inspiration behind the design?
Josie Sanchez, Co-Owner and Creative Director, was inspired by an Indoor/Outdoor Living Room that was overflowing with greenery and cushy pillows to lounge on.
What was the most important aspect for you?
Atmosphere. Every piece of furniture, every light fixture and every plant has to work together to create the perfect atmosphere. That way everyone who enters Broome Street Society (and even the folks who peek through our front windows!) feel immersed in the vibe of the space.
What was your biggest challenge in creating the design?
Oh boy, there were certainly a couple of those! Time constraints were definitely the hardest part. Falling in love with something that would never be delivered in time is heartbreaking! Building and designing this entire place from the ground up was certainly a momentous task to do in just a couple of months.
How did social media influence your choices?
We pride ourselves on being something a bit out of the ordinary, in the salon industry, which is why our inspiration came more from a creative and homey concept. During the design process we spent more energy finding the perfect plants than checking out what everyone else is doing ;)
How do you Vegas?
Poolside at a Mansion just off The Strip (Waterslide included!)
Salty or sweet?
Sweet! We keep a big jar of dove chocolates right near the front desk for everyone to enjoy!
What did you learn about yourself through this process?
No Sleep ‘til Broome Street! Sometimes you just have to push through and get it done and for us that meant many a sleepless night along the way. Who needs sleep anyway?!
If you won the lotto (or slot machine) tomorrow, what would you do?
Broome Street Society Iceland!
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