We want things quickly, and we want to spend less time making it happen — we’re human. And with the latest innovations in the industry, there are now new speedy services offering you the ability to enhance your beauty routine in less time. Meet Wella Professionals Express Services. The new must-have salon service options to meet the needs of both the stylist and the client.
The Wella Professionals Express Options:
Wella Professionals Koleston Xpress
Koleston Xpress is an express permanent color with Control-X Technology to help prevent over-processing for express yet reliable results. Available in 13 shades across 3 families (Neutral, Warm and Cool), it provides up to 100% gray coverage in just 10 minutes. And with a built-in Metal Purifier, this formula allows color to develop without over-processing and while protecting hair from extra damage happening in the presence of metals wherever color is placed.
Wella Professionals Shinefinity 5-Minute Flash Shades
A ZERO lift, ZERO damage demi-permanent color glaze with Balanced pH Technology, Shinefinity professional is ideal for a range of tones from medium browns to dark blondes and especially for high level blonds. Utilize at any time or after any lightening service to achieve bright finishes in just 5 minutes.* With quick neutralization or added tone, these deliver the amazing shine, softness and smoothness — 250% shinier hair* and up to 50% smoother and softer hair!** to be exact. *versus untreated bleached hair **Instrumental testing vs. our regular demi.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).
Powerful and quick, Miracle Hair Rescue repairs in just 90 seconds* and delivers 99% less breakage** and 12x smoother hair***. Making it one of the quickest and most effective ways to repair your hair whether you color it or not. From heat damage to everyday stress, this is the one product everyone needs at their station or in their beauty cabinet. *When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.
Why You Should Add Express Services to Your Menu:
From saving time to increasing revenue and ensuring happier clients, the time saving benefits are obvious and the results speak for themselves, here’s exactly why you need Express Services in your salon.
Happier Clients
With quicker ways to accomplish root touch ups, global color and glazes, these shorter visits ensure you and your clients are no longer subject to time constraints. Meaning you can squeeze in that client who desperately needs her grays covering without sacrificing your day or the satisfaction of your other clients.
Upcharge for The Upgrade
Time is money — for everyone. So while express services increase efficiency in your schedule, it also free’s up time for your client's day as well. This is why you include express services with competitive pricing for the ability to create more convenient timing for your client. And, with the ability to see more express clients in a day, you’ll end up boosting your revenue as well.
Simplify Your Services
Even if you can’t use Express formulas for all your services, you can still use them to cut down time in between. For example, if you have a multi-step appointment, ie. a root touch up + highlights, you can streamline the appointment by keeping the traditional highlights and then utilizing Koleston Xpress for the root touch up + Shinefinity 5-Minute Flash Glaze to quicken the overall time.
Additionally, you can offer express touch up appointments every 3-4 weeks between larger color appointments. This can help extend the life of your clients’ color with a quick and easy option that’s easy for upkeep.
Quick to Lift
Pair it with highlights or lift with Koleston Xpress, you can achieve up to 2 levels of lift when using 30 Vol. Making it a quick, easy and non-progressive color option when going lighter.
The Wella Professionals Signature Express Services:
Express Touch-Up
You can cover greys in 30 minutes or less. Simply apply a T-line color application with Koleston Xpress to the front hairline & the parting.
On the Glow
Get a glow up during your lunch hour. All you need is Koleston Xpress to touch up regrowth by matching, going darker, or lifting hair up to 2 levels (when using 30 Vol).
Flash Framing
Add dimension around the face while covering grey. Simply apply at the shampoo bowl to get your clients in and out in a flash with Koleston Xpress + Shinefinity.
