Foil Me is known best for their highly sustainable practices. First gaining international attention from their recycled foils and now for their limited edition exclusive launch. Their retro The Pride Collection was released in May 2020 to coincide with Pride Month in June. Their goal was not only to bring a little brightness and joy to your salon but also to raise money for ILGA World - a charity assisting the LGBTQI Community worldwide.
Donating $1.00 from every Foil Me® ‘The Pride Collection’ rainbow pack sold in the month of June, they have so far raised an incredible $2958.00 for ILGA World.
More about ILGA World
ILGA is a global organisation developed 42 years ago with 1600 members in over 15 countries. Assisting those in the LGBTQI community, IGLA World helps in facilitating smaller associations to seek legal advice, fight for human rights and decriminalise laws that exist in countries and regions where basic human rights to live freely are criminalised.
“Each time Foil Me® commits to supporting a chosen charity or organization, we are incredibly humbled and inspired by the support and generosity of our Foil Me® lovers & community,” says Foil Me® co-owner and creative Director, Emily Ciardiello. “ With ‘The Pride Collection’ Foil Me ® wanted to not only bring joy to our Foil Me® lovers hearts, but optimism and unity too – after all, rainbows are formed while it is raining, yet the sun is still shining,” says Emily.
The Pride Collection
“The Pride Collection foil was initially designed in 2019 with the LGBTQI community in mind, paying homage to the colours of the pride flag by using rainbows, but going a few steps further by placing two rainbows “kissing” or touching – representing love and acceptance - no matter what the race, colour, gender, national origin, age, religion, faith, disability, sexual orientation, gender identity or gender expression a person identifies with.”
Uniting around the world, it was Foil Me®’s UK Brand Ambassador, Craig Purves, who helped the brand find and align with ILGA, and Craig has been vocal in championing The Pride Collection; using YouTube and IGTV to explain what the foils are and why they are an important addition to Foil Me® at this moment in time.
Craig Purves
“I was incredibly chuffed when Foil Me® asked me to be involved with promoting The Pride Collection. I love the unique design because of what the Pride rainbow stands for – equality and diversity and it offers a point of difference. No one else has this design – it is unique to Foil Me® and always will be,” says Craig.
“I’m all about celebrating love, equality and difference, that is why I love Foil Me so much – they don’t just make foils and brushes, they care about the world and try to help others too.”
