As stylists and salons begin to move into a new phase of planning, it can be a great idea to have a game plan when it comes to strategising your salon days. Whether you are already in the salon or preparing for your first days back, navigating the operational side of your business is key to the safety of colleagues and clients. Read on for helpful tips and useful resources from KEVIN.MURPHY.
Start with Clear Communication & Set Guidelines
Before reopening, set a few guidelines with your staff and clients so they know what to expect. Communicating your reopen plan with staff, colleagues and clients through calls, emails, and social media is key. When possible, reach out to clients individually to strengthen your connection through communication. From checking in on them and letting them know about your safety and sanitation guidelines to keeping them updated on appointment rebooking and what they can expect upon return - communicating these changes ahead of time can help cut down on worry and confusion.
Take a peek at this informative poster from KEVIN.MURPHY available to download in the Always By Your Side Salon Resource Guide.
Refresh Your Business Plan
Based on your salon environment, many businesses will have to change the way in which they operate. From providing virtual consultations and changing stylist’s schedules to opting for longer hours and opening on “closed” days, spreading out appointments is an adjustment that can help increase business while respecting social distancing.
At this time, prioritising appointments, reorganising books to offer “colour-only” days, and skipping the blowout might also be necessary. Try to think outside the box to pivot your offerings instead of taking them away completely. For example: If clients will be leaving without their usual blowout, offer checkout packages that include a product and a one-on-one FaceTime to teach them how to finish their look.
Utilise Digital Resources
From the beginning, KEVIN.MURPHY has aimed to inspire, educate and connect through digital means. With endless amounts of tutorials on KM.TV, at-home hairstyles through YOU DOO YOU, education through Conversations With Kevin, and digital business tools through Always By Your Side, we are dedicated to not only helping you reopen but thriving when you do!
To help guide you through this process, KEVIN.MURPHY has created Always By Your Side - an initiative that gives salons and stylists education and support while detailing everything you need to know about reopening with downloadable resources and collateral to use on social media and in the salon!