D6c0a6f9fd40fba9f7de jpg highres wp fy25h1 golden hour kv alli rgb jpg

It’s amazing how a little update to your tone can make your color completely stand out. And this season as we head into fall 2024, leaning in to the Golden Hour Glow color trends are one of the best ways to enhance your shade. Whether you’re touching up your tone or want to add a subtle glaze to your color, these new Wella Professional Shinefinity shades promise to deliver hair that is supremely glossed and golden.

The New Shinefinity Golden Hour Glow Shades

Taking inspiration from the warm, glowy tones just before sunrise or after sunset, the Golden Hour Glow tones include a palette of natural golds and a pink booster shade to achieve the looks. Choose from:

Natural Golds:

 

  • 09/3
  • 07/3
  • 05/3

Flash Gold:

  • 010/36

Rosé Booster:

  • 00/56 

Because Shinefinity allows you to achieve ZERO lift and ZERO damage results, you’re better able to create luminous results with eye catching shine. With a clean, Balanced pH formula it is ideal to use after blonding, as a standalone service on virgin hair, or simply to add a Touch of Shine to every service.

To Create Golden Hour Rosé

Your individual color will depend largely on your starting point. Because Wella Professionals Shinefinity is a ZERO lift glaze, meaning it is a deposit only color, so it will not lighten the natural hair and the end result will be determined by your starting point. In addition to this, the formula and technique can be applied throughout the whole head or to designated sections based on the desired finished look.

Get The Look:

  • Apply 20g 09/3 + 10g 07/3 + 10g 00/56 + 40g Activator to the roots throughout. For a gorgeous gradience effect, underneath the crown, stretch your roots minimum 1/3 down the hair lengths.
  • Apply 30g 09/3 + 5g 08/34+ 35g Activator from the mid-lengths to ends, blending the transition with a combination of brush application and finger blending. Then, select a few tips and apply 09/3 + Activator for a soft gradient finish.

 

Additional Golden Hour Glow Tones

If you're looking for other ways to add a Golden Hour Glow to your palette, Wella Professionals Koleston Perfect and Color Touch each have a new range of shades to choose from!

Koleston Perfect

Wella Professionals Koleston Perfect features a new mahogany undertone in 5/05, 7/05, and 9/05 to bring out natural warmth with up to 100% gray coverage, can lift up to 5 levels and is formulated with ME+ dye technology and Metal Purifier to help prevent hair damage caused by metals. 

Color Touch

With an undertone of mahogany, the new Wella Professionals Color Touch Rich Naturals shades – 6/05, 8/05, 10/05 – are the ideal complement for any brunette shade with up to 50% gray coverage and a rich, vibrant, shiny finish.

 

Home Care for Golden Hour Rosé

Regular Wella Professionals Shinefinity glaze appointments should be scheduled to ensure color is vibrant. However, in between salon appointments home care is essential to elongating tone and improving the health of the hair. This is exactly why Wella Professionals ULTIMATE REPAIR range is key.

A dedicated repair line that improves hair from the inside out, it features Wella Professionals ULTIMATE REPAIR Shampoo , ConditionerMaskMiracle Hair Rescue  and Protective Leave-In Treatment. Each product is formulated with a combination of Alpha Hydroxy Acid (AHA) and Omega-9 to provide repair inside and out to deliver 99% less breakage** and 12x smoother hair*** results in just 90 seconds*. *When using ULTIMATE REPAIR Miracle Hair Rescue, **When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.

  

Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00). Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.