The last minutes of any sunset and the first minutes before sunrise have always been the dreamiest moments of any day. During this time, which has long been named “Golden Hour” by photographers, the light is warm and gentle and flattering for everyone. Alongside the Golden Hour Glow, you can also enjoy a gradient of colors that change based on what the setting or rising light is bouncing off of. These dreamy, golden, glowy tones of sunset are exactly what inspired the latest Golden Hour Color Trends, named by Wella Professionals as Golden Hour Glow.
Getting To Know The Golden Hour Glow Trend
From gold to red and everything in between, Golden Hour Glow celebrates the gradience of tones seen at Golden Hour sunset. Inspiring warmth and a feeling of wellness and wellbeing, this tones are exactly what clients are craving this fall.
Where We See The Trend
- Starting in photography and carrying into fashion and makeup, Golden Hour Glow trends have made a show stopping entrance into hair color trends.
- In fashion Golden Hour can be seen within fabrics and textures and reflected in patterns and accents to give the feeling of warm summer nights casting a golden glow.
- In makeup, we’ve seen this trend evolve from the ever popular no makeup, makeup trend with subtle glows and layering of textures to create a finished look with golds and sunset tones that is all about health and radiance.
The Golden Hour Glow Tones
Finally, as we head into Fall 2024, we have seen a shift away from the noughties beauty trends that dominated much of 2023 into softer takes with warm, glowy tones and subtle transitions. With warm, golden hues we’ll see brunettes turn to warmth and subtle blends while blondes celebrate with peach and blush accents.
Golden Hour Rose featuring Wella Professionals Shinefinity
Within the Golden Hour Glow palette featuring – 05/3, 07/3, 09/3, 10/36 and 00/56 – we’re bound to see warming shades of natural golds and subtle peach undertones dominate with blonde tones this season. Wella Professionals Ambassador Briana Cisneros describes the trend as, “A beautiful color palette full of tonalities that you would see in a sunset or sunrise that are gradient and blend seamlessly.”
To get the tone, adding gold to your blonde formulations will be key. The reason for this is that gold and warmer tones can be perceived as brighter, so to brighten your blondes and add a glowy finish add soft golds!
The best way to do this? We love using Wella Professionals Shinefinity. Because this trend is all about celebrating the highs and lows, a Shinefinity glaze is the perfect way to complete the look keep it up. Thanks to Shinefinity, a palette of natural golds plus a rosé booster shade with ZERO lift and ZERO damage creates high shine results, 250% shinier hair* to be exact plus up to 50% smoother hair** and up to 50% softer hair.** *versus untreated bleached hair, **Instrumental testing vs. our regular demi..
Golden Hour Bronze featuring Wella Professionals Koleston Perfect
To create gorgeous luminescent bronze tones, adding gold, caramel and honey to a brunette base with a blended technique will help you achieve the perfect Golden Hour Bronze.
You’ll love this look because sunlit bronze tones with a variety of levels will add depth to any brunette. Create this look throughout or focus around the face with a partial application for a sunlit halo effect.
With natural and mahogany tones, Wella Professionals Koleston Perfect introduces the new tones – 5/05, 7/05, 9/05 – which blends the perfect degree of each for a Golden Hour Glow because mahogany will give a bronzed appearance when combined with the natural tone. The other thing you’ll love about utilizing Koleston Perfect is that it can create up to 100% grey coverage, be used to lift natural hair for a bronzy appearance and is great for toning blondes with a touch of rosé.
Chocolate Melt featuring Wella Professionals Color Touch
With an undertone of mahogany, the new Wella Professionals Color Touch Rich Naturals shades – 6/05, 8/05, 10/05 – are the ideal complement for any brunette shade. By adding that touch of warmth it boosts the natural brilliance of brown and ensures they look as rich and glossy as possible. The ideal tone as you head into a new season use the power of this demi-permanent range to create vibrant results with up to 70% gray coverage* for multi-dimensional, luminous results. *When using Color Touch Plus.
Color Care for Golden Hour Glow: Wella Professionals ULTIMATE REPAIR
To care for your Golden Hour Glow color from shampoo to finish, working Wella Professionals ULTIMATE REPAIR range is crucial. With five products designed for all hair types, each product is formulated with a combination of Alpha Hydroxy Acid (AHA) and Omega-9 to provide repair inside and out.
Utilizing ULTIMATE REPAIR creates 99% less breakage** and 12x smoother hair*** by repairing hair damage in just 90 seconds*. From Golden Hour Rose to Golden Hour Bronze this system works with any tone to deliver healthy shine and repair. *When using ULTIMATE REPAIR Miracle Hair Rescue, **When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.
For Best Results Utilize the Entire Range:
- Wella Professionals ULTIMATE REPAIR Shampoo
- Wella Professionals ULTIMATE REPAIR Conditioner
- Wella Professionals ULTIMATE REPAIR Mask
- Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue
- Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment
Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00). Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.
