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Anyone who dyes their hair knows that finding the perfect products to maintain the health and vibrancy of color-treated hair can feel like a daunting task. Whether you're a brunette, a blonde, or somewhere in between, the quest for salon-worthy locks that exude radiance plus vitality is universal. Luckily, you don’t need to look far to find a range that works wonders. Enter Wella Professionals ULTIMATE REPAIR range – a game-changer in hair care, offering transformative benefits for all hair types, regardless of color or texture.

The Secret to Stunning Color and Lasting Health:

Color-treated hair requires special attention to maintain its brilliance and integrity. While Wella Professionals Koleston Perfect, Koleston Xpress, Illumina, Color Touch, and Shinefinity create the perfect foundation, the longevity of your color comes down to home care.

From brunettes craving rich, lustrous hues to blondes seeking shimmering highlights, the ULTIMATE REPAIR range from Wella Professionals provides the perfect solution. Infused with advanced technology and nourishing ingredients, these products work harmoniously to repair and restore hair from the inside out, ensuring that your color remains vibrant and true, wash after wash.

Why ULTIMATE REPAIR is the Ultimate Choice:

  1. Repair and Rejuvenation: Formulated with innovative technology, ULTIMATE REPAIR penetrates deep into the hair fiber, repairing damage caused by heat styling, environmental stressors, and chemical treatments. Whether your hair is prone to dryness, breakage, or frizz, this range works tirelessly to restore strength, shine, and smoothness, leaving your locks looking and feeling healthier than ever before.
  2. Versatility for All: Brunettes, blondes, redheads, and everyone in between – ULTIMATE REPAIR caters to all hair types and colors. Its versatile formulations adapt to the unique needs of each individual, ensuring that every strand receives the care and attention it deserves. Whether you're sporting a bold new hue or embracing your natural color, ULTIMATE REPAIR delivers salon-worthy results with every use.
  3. Runway-Tested, Stylist-Approved: ULTIMATE REPAIR has earned its place as a staple in the kits of top hairstylists. Renowned for its ability to transform even the most damaged hair into a vision of health and vitality, this range has become a trusted source for professionals and enthusiasts. With ULTIMATE REPAIR by your side, you can achieve runway-worthy locks that command attention wherever you go.

Why You’ll Love ULTIMATE REPAIR

Formulas That Adapt: ULTIMATE REPAIR Mask

Wella Professionals ULTIMATE REPAIR Mask ($35.00).

Fueled by a patented technology harnessing the power of AHA and Omega-9, this transformative Mask penetrates deep into the hair fiber, offering personalized and targeted repair based on the unique damage level of each strand. Supported by adaptive technology, it tailors its restorative action to precisely meet the needs of your hair, leaving it hydrated, smooth, and radiantly healthy. Whether you're a brunette, a blonde, or anywhere in between, this mask is suitable for all hair types, delivering 6x easier detangling*. *on wet hair, vs. non-conditioning shampoo

Formulas That Are Fast: ULTIMATE REPAIR Miracle Hair Rescue

  Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).

Loved worldwide, Wella Professionals Miracle Hair Rescue works wonders in just 90 seconds*, repairing hair damage to reveal visibly transformed locks after just one use. With an impressive track record of delivering 99% less breakage** and 12x smoother*** results, it's a game-changer in the realm of hair care that transforms your hair from the moment you apply it, leaving you with hair that looks and feels truly repaired.

 

* When using ULTIMATE REPAIR Miracle Hair Rescue

** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo

*** Vs. non-conditioning shampoo


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi