Raise your hand if you’ve ever been personally victimized by an Instagram trend. You’re not alone! Nearly everyone on social media has spent money on something that they saw their favorite influencer use, whether it’s hair gummies, liquid highlighters, “skinny” teas or the hundreds of other trends that pop up on our feeds daily. Like it or not, social media has become the 2019 equivalent of Vogue—a leading expert on the latest fashion and beauty trends. Ever wonder what makes these trends nearly inescapable? Keep reading to learn how trends go viral and how to start utilizing them to grow your business.
Eye-Catching Content
According to Statista.com, there are approximately 1 billion active users on Instagram. And with every user comes at least a few photos, resulting in an unimaginable surplus of imagery available on the platform daily. So what does that mean for you? If you want to get noticed, then you must post something that captures users’ attention. Case in point: Remember the “halo brow” craze? Created by beauty blogger Hannah Lyne (@hannahdoesmakeupp), the bizarre style instantly sparked curiosity, inciting other users to create their own takes on the unique look. Within a few days, “halo brows” became the top “love-it/hate-it” Insta trend of the moment.
Unimaginable Reach
Kim Kardashian West currently has 124 million followers and counting. You can bet that if she shares a photo of her favorite blush or new hair color, millions of people will see it, like it and may even take a little inspiration from it. Social media marketing is a win-win for both the celebrity or influencer and the brand. It allows the company to reach a large audience without spending hundreds of thousands of dollars on traditional ads and helps boost traffic to the celebrity’s or influencer’s page. Hence why beauty influencers are so quick to hop on-board with the latest trends — showing off a fresh, unique or even “controversial” style or technique is a surefire way to go viral on social media.
Overnight Success
The entire world is literally at your fingertips every second of the day. If there’s a new celebrity trend blazing like wildfire in Hollywood, you only have to wait a few hours (or even minutes) to find out, since there’s a high probability that the A-lister’s stylist or makeup artist will share a sneak peek at the look. The only downside? Because social media is constantly updating, many trends experience an even shorter shelf life, meaning you could spend weeks perfecting a certain skill or technique only to find out that it’s officially on its way out. So what does that mean for you? Well, aside from limiting your attachment to any single trend out there, it should also encourage you to stay connected with leading influencers and brands in the industry and try out new trends as often as possible to attract new clients—you never know when the trend will vanish from your feed for good.
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