As a stylist or salon owner, one of the most successful ways to grow your business is by finding smart solutions for your needs. That’s exactly where Wella Professionals Koleston Xpress comes in. With its groundbreaking ability to deliver up to 100% grey coverage in just 10 minutes, Koleston Xpress is the smart color option that gives stylists the ability to offer express color services without sacrificing consistency. Plus, by adding these services to your offerings, you’re able to open new revenue streams while delivering quick results to clients in less time than ever. Read on to learn exactly how to integrate Koleston Xpress into your everyday to grow your salon business.
Express Color Services Build Revenue Quickly
Koleston Xpress isn’t just a color range—it’s a tool, and when used correctly it can instantly grow your books. By including Koleston Express and adding express services to your offerings, you can see more clients, fill scheduling gaps, and increase your average ticket without extending appointment times.
Add-On Service Ideas With Koleston Xpress:
- Express Root Touch-Ups (T-Line Application)
In 30 minutes or less, cover up to 100% of grey with a T-line color application. Simply apply Koleston Xpress to the front hairline and the client’s part line. This quick service is ideal for walk-in customers, unplanned color services, or clients in a rush. - Flash Framing
Combine grey coverage with face-framing brightening techniques. At the shampoo bowl, you can apply to cover greys and create subtle dimension around the face—the perfect service for clients looking for a quick refresh that adds warmth and a glowy finish. - Regrowth Touch-Ups
In less than a lunch hour, refresh regrowth by matching, deepening, or lifting up to 2 levels. These quick touch-ups keep your clients covered between longer appointments while also and keeping your day booked.
How Koleston Xpress Helps Increase Your Bottom Line
In the salon, everyone knows that time is money. From practicing techniques to increase efficiency to swapping to products that cut down on time and increase your bottom line, cutting down on processing time is one of the quickest ways to grow. And with Koleston Xpress, processing time is cut to just 10 minutes. This means you can see more clients a day, accommodate walk-ins and last-minute appointments, create express add-ons for existing clients and encourage clients to try come in more often to new colors more frequently.
When clients realize they can get a quick root re-touch or tonal shift in under an hour, they’re more likely to book appointments they would otherwise have skipped. That means more touch-ups, more time, and more revenue.
Salon Tips for Using Koleston Xpress
Koleston Xpress easily proves itself as a valuable tool in the salon. But learning how to use it effectively only helps grow your business and perfect your color services. These are some of the top ways to harness it’s power.
1. Maximize Versatility
Now available in 18 intermixable shades—including five brand-new additions—Koleston Xpress allows for complete customization across cool, warm, and neutral tones.
2. Upcharge for The Upgrade
Time is money — for everyone. So while express services increase efficiency in your schedule, it also free’s up time for your client's day as well. Include express services with competitive pricing for the ability to create more convenient timing for your client.
3. Rely On Control X Technology
Koleston Xpress uses a non-progressive formula powered by Control X Technology to prevent over-processing, so you’re able to achieve rich results and true-to-tone colors without unexpected darkening.
4. Trust in Integrated Metal Purifier Technology
Metals can cause hair damage and uneven color results. This built-in safeguard helps prevent damage caused by metals in the hair.
5. Enhanced Safety with ME+ Dye Technology
Koleston Xpress uses ME+ Dye Technology to reduce the risk of developing a new allergy to hair color.¹
¹For people not allergic to hair colorants: Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.
Quick Add-Ons To Enhance The Salon Experience
These are the best products to pair with express color services for fast, effective haircare that enhances both your client’s experience and your revenue. These add-ons can be applied at the bowl or during styling—no extra appointment time needed.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)
Why You’ll Love It:
Helps repair hair damage in 90 seconds¹, reducing breakage by 99%² for 12x smoother³ hair.
¹When using ULTIMATE REPAIR Miracle Hair Rescue ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo ³ Vs. non-conditioning shampoo. ⁴Vs. Ultimate Repair Miracle Hair Rescue 95ml.
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum ($50.00).
Why You’ll Love It:
As Wella Professionals most intense oil¹ it nourishes in 30 seconds for smoothness that lasts up to 3 days² and delivers 96 hours of frizz control³ and up to 85% smoother⁴ hair while protecting from UV & heat up to 450°F. You’ll notice hair instantly sleek, and touchably soft. ¹Less product needed vs other Wella Professionals oils ²If unwashed for 3 days vs untreated ³when using Miracle Oil Serum ⁴vs. untreated
