How To Get Your Most Illuminated Hair Yet

Are you craving a shine you can feel? Say goodbye to dull, lackluster locks and hello to radiant, head-turning hair with Wella Professionals Illumina, BlondorPlex Cream Toners and ULTIMATE REPAIR. From enhancing color vibrancy to repairing and protecting your strands, these innovative products are the key to achieving your glossiest, healthiest hair yet.

Wella Professionals Illumina: Elevate Your Illumination

Wella Professionals Illumina Color is a permanent range designed to deliver 100% natural-looking results. Infused with Microlight Technology, this innovative formula allows light to permeate the hair, giving it a youthful luminosity from within. With an array of captivating new shades like 9/37, 7/42, 7/75, and 8/36, Illumina Color offers a spectrum of possibilities to enhance your style. You'll love it thanks to the Microtones that blend seamlessly with your natural hair tones, ensuring a flattering finish. What also sets Illumina apart is its Metal Purifier, which shields your locks from additional damage that can occur in the presence of metals during the coloring process. Plus, as a vegan formula, you can enjoy the brilliance of a range that also fits your lifestyle choices. With the latest hair color trends emphasizing shine and natural finishes, Illumina will help you achieve that coveted yet covered glossy finish effortlessly.

Elevate your blonde game with Wella Professionals BlondorPlex Toners:

The ultimate express toning solution for flawless blonde perfection. Crafted with precision and care, these toners are pre-mixed with plex technology, ensuring up to 90% less hair breakage compared to bleaching alone*. With results that speak for themselves in just 5 minutes, you'll achieve perfectly blended blondes with ease. Say goodbye to unpredictable outcomes as these toners deliver reliable and predictable results on all hair types and textures. Not only do they leave your locks soft and lustrous, but they also reduce breakage from combing, allowing you to flaunt your blonde with confidence. Plus, with a vegan formula, you can embrace your blonde ambitions guilt-free. Embrace the power of Wella Professionals BlondorPlex Cream Toners this summer for color without compromise. *BlondorPlex bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex bleach alone.

Wella Professionals ULTIMATE REPAIR: The Ultimate Solution for Hair Health and Shine

Healthy hair is the cornerstone of lasting shine, and Wella Professionals ULTIMATE REPAIR is here to ensure your color remains vibrant. From over-processed hair to daily styling stress, ULTIMATE REPAIR is the answer to extending your shine and maintaining hair health over time.

Zach Mesquit, Wella Professionals Brand Ambassador, attests to the transformative power of ULTIMATE REPAIR, particularly the Miracle Hair Rescue:

"My favorite thing about the product is that it doesn’t contain protein so it can’t be overused. It’s helped my client’s hair immensely it allows them to preserve the integrity of their hair even with all the bleaching we do. It also extends the life of their hair extensions."

ULTIMATE REPAIR offers a host of benefits to enhance your hair's shine and overall health:

Creates 12X smoother hair in only 90 seconds*
Reduces breakage by 99%**
Shine that lasts up to four washes***

* When using ULTIMATE REPAIR Miracle Hair Rescue

** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo

*** Vs. non-conditioning shampoo

By incorporating ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue and Protective Leave-In Treatment regularly into your regimen, you can nourish and rebuild your hair from the inside out, ensuring a glimmering finish that turns heads and leaves a lasting impression.

Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00).

Among the standout products in the Wella Professionals ULTIMATE REPAIR range, the Mask, Miracle Hair Rescue, and Protective Leave-In Treatment play pivotal roles in nurturing your strands to perfection.

Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.

The ULTIMATE REPAIR Mask goes beyond surface-level care, delivering intensive nourishment with a blend of AHA and Omega-9 that targets weakened areas of the strand to strengthen and rebuild its structure for enhanced resilience, vitality and 6x easier detangling*. *on wet hair, vs. non-conditioning.

For those seeking instant restoration and visible shine, the ULTIMATE REPAIR Miracle Hair Rescue is your go-to. This fan-favorite treatment works wonders in just 90 seconds*, repairing hair damage and revealing visibly transformed locks after just one use. With its impressive track record of reducing breakage by 99%** and creating hair that is 12X smoother***, the Miracle Hair Rescue delivers unparalleled results that speak for themselves. *When using ULTIMATE REPAIR Miracle Hair Rescue, **When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo, ***Vs. non-conditioning Shampoo.

Complete your shine routine with ULTIMATE REPAIR Protective Leave-In Treatment, a versatile product that provides ongoing protection against environmental stressors and daily styling damage. This delicate cream serum offers 5-in-1 protection, guarding your hair against UV rays, heat, mechanical damage, frizz, and breakage. With its anti-frizz effect and ability to increase manageability, the Protective Leave-In Treatment leaves your hair feeling soft, silky, and 8x smoother*. *Instrumental test versus non-conditioning shampoo.

Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity: *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

37 Demi-Permanent Shades that are intermixable for endless color options
Offers up to 250% shinier hair*
Up to 50% smoother hair**
Up to 50% softer hair**
Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
Tones that last up to 6 weeks
Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
Can be used on natural hair color, after lightening, or in addition to gray coverage services.
Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
1 Shinefinity tube sold every 10 seconds in the world.