Originally creating and promoting himself in an industry before social media, Gianni Bach remembers a time not too long ago that his work was often uncredited or doesn’t exist online. Seeing inspiration as an art form all around him and not delineating between hair creations - he sees the larger picture as his work has transformed over the years. With over 30-years in the fashion industry, Gianni has had his work published in over 80 countries in publications from Elle to Vogue. A career spanning decades, he knows how to reinvent himself and the styles he creates.
Originally starting off as an Architect before transitioning into Fashion Design and then the Beauty Industry - encompassing Hair, Styling and Makeup - Gianni has a highly artistic approach in all that he does. Read on to learn more about Gianni, what he’s learned throughout his career and where he finds inspiration.
Fénix Collection - Artistic Direction: Gianni Bach
Q. Do you have a favorite editorial session or style that you've created?
A. Each session has its own personality, I see it more as the creation of an autonomous being than a comparison of different works. I certainly prefer work where the client does not have many limitations because it allows me to explore and truly create. Much of it also depends on the creative team that is selected. In short, for a session that works, there has to be a reconciliation of factors to create a unique, striking and creative style. Regarding the styles, I do have some that were very striking worldwide, whether in men or women, either in the type of cut, makeup, styling used as well as in the type of accessories, however, many styles are curious not to explore the origin of it and they are often celebrated because they copied and not by those who created them. This is still a gap in our sector. What should be known to a fashion creative is his work and not his image.
NeverLand Collection by Gianni Bach
Q. Who have been your mentors over the years? Where do you get inspiration from?
A. I take inspiration from everything around me because I see and learn from all kinds of people. As Richard Wagner said “art is for man as man is for nature” this is my reality that I believe and defend. We have countless creators of whatever type of art, continuing in Richard Wagner the three fundamentals and the rest are derivations, such as music, theater and dance. Within the art itself, I see, look for and attend a lot of theater and showrooms, more institutional or not, but I am always looking for something new, of course there are always classics, but the art of living authors and creative experiences always pleases me. On the other hand, sitting on a terrace on a busy street watching people, whether in their dress, walking, or socializing is always inspiring.
Green Spirit Collection by Gianni Bach
Q. What advice would you give to your younger self?
A. In any art, and what defines the artist in fact the rise of the word, it is the authenticity of his creativity, his own brand, creating something that someone sees, feels that right there it is perceived that it belongs to a certain creative or author, the worst thing ... is to be someone's copy. This advice I give to someone younger.
If I could talk to myself at a younger age, and what advice I would give myself, it would be something very simple, first, I just regret what I didn't do. Secondly, maybe to connect more to my own personal promotion and not be so obsessed with work, be more concerned with my personal marketing, always have my name published and referenced in everything I did. Nowadays, there is also the image of the creative — of a production, stylist, producer, but for years… it wasn't like that. Well, I also spent the 80s, 90s and so on, there was no possibility of promotion that exists today with social networks, so there is a part of what I did, which does not exist online. For my generation and earlier, we will always have this gap.
To see more of Gianni's work be sure to check out his Bangstyle profile, his website, and follow him on social media @giannibach!
