As the summer hair trends start to roll in, we notice a shift toward different types of textures and a new school of styles to try on. Stylists and clients are looking for ways to enhance their natural texture, transform their shape into new forms, and for new techniques when it comes to both heat and air-dry styling. Now, the question is: where to start? Ask any stylist and they’ll tell you, with products!
Always ahead of the trends, Matrix has tailored three new formulas to create polished air-dried looks, clean texture, and touchable blowouts.
If you’ve noticed the 60s inspired blowdries on the runway or making its way into street style, you’ll want to pick up the BlowDry Glotion. This long-wear heat primer protects hair up to 450 degrees. It’s a conditioning cream that adds shine without the weight and prevents frizz. Tools glide through the hair to speed up each blow-dry. Finished styles can be shaped and re-shaped with ease.
Looking for a wash and wear alternative? If you’re tired of frizzy locks, AirDry Glotion is the perfect pick. Skip the heat, not the style! This unique, multi-benefit spray speeds up air-dry time, boosts shine, detangles, and fights frizz.
Whether it is the styles from fashion week or influencers Insta-feed giving your major texture envy, the best way to get this look is with Texture SAP. Separate, amplify and polish with this buildable definition gel. Get texture with a clean, flexible finish, lightweight feel, and zero stickiness. This medium-hold gel will not dry out the hair or leave waxy or crunchy buildup.
Like all Biolage products, the three new stylers are also free of parabens, mineral oils and artificial colorants.
“Biolage truly is the all-in-one professional hair care and styling range,” says Matrix Artistic Director Michael Albor. “Think ‘cleanse, condition and complete’ for every hair need and every styling result. These styling products offer the clean textures and breathable hold that my clients are looking for today.
The new Biolage styling collection will be available in fine salons in June of 2018.
Want to try on a new style this season? Check out these top hues and stay tuned for celebrity styles from Matrix!
