Although you would think 90s supermodel could never be used in the same sentence as coastal grandmother, the amalgamation of these vibes is what makes up the latest hair trend known as the Midi Bob. Let’s break it down.
Coastal grandmother aesthetic is yet another new term making the rounds on TikTok that channels the vision of Diane Keaton in any of her Nancy Meyers movie roles. She’s giving off demure and mature yet still smoking hot mom vibes. Add in 90s blowout volume and body a la Cindy Crawford and you’ve essentially got the inspiration for the Mid-Length Bob. We've already seen it on stars like Selena Gomez, Penelope Cruz, Jennifer Aniston, and Emma Stone, and are sure to see more individuals embracing the Midi Bob this season.
Mid-Length Bob Haircut Trends
This trend comes about alongside other mid-length hair trends hitting the mark, such as “The Monica” or “The New Rachel.” While some might see the midi flick as a version of a lob, it is more than just a single-length cut.
The Midi Haircut Trend
Similar to the viral bob haircut trends, the mido bob involves heavy weight lines and a thick voluminous finish. In addition to cutting much of the flavor of the cut into the hair, a great deal of the finished look comes from styling.
Adding a bodifying mousse, round brushwork and a finishing texturizer is a must to achieve the total vibe. If you’re interested in achieving this look, work with your hairdresser to find the ideal length and shape for you and then follow with a few styling tips.
Midi Bob Styling Tips
- Heat protectants are a must to cut down on damage and deliver a flawless finish.
- Always blow dry the hair in sections, thoroughly drying each before moving on to the next to achieve max volume.
- A round brush is essential to create the flipped-under feel that so effortlessly categorizes the midi flick.
- Texture sprays will hold your Mid-Length Bob in place and create an airy je ne sais quoi we love about this look.
Product Picks for the Midi Bob
Heat Protectant: Wella Professionals EIMI Thermal Image
Volume and Style Memory: Redken Big Blowout
Texture Spray: Redken Dry Texture Spray
