Gorgeous hair starts at the root… literally. While foundational techniques are at the helm of creating a great style, starting off on the right foot comes from a clean and clear palette, aka a healthy scalp. With its latest release, Biolage is stepping up your styling routine with R.A.W. Scalp Care – a natural-origin product for relief of dandruff and a dry scalp.
Biolage R.A.W. has always been ahead of the trend when it comes to the use of natural-origin ingredients for a wide range of hair care solutions. Now R.A.W. is ready to take on the scalp! New Biolage R.A.W. Scalp Care is the first natural-origin collection for the treatment of dandruff and dry scalp.
THE IMPORTANCE OF A HEALTHY SCALP
A healthy scalp is essential for healthy, happy, beautiful hair. Two of the most common conditions that prevent scalp health are dandruff and dry scalp. Dandruff is a condition of the scalp, characterized by an oily, white or yellow flakes and redness. Similar to dry skin, a dry scalp is indicated by a feeling of tightness, itchiness, and small, dry flakes. Up until now, dandruff treatment required the use of harsh chemicals to balance and normalize the scalp. But the new Biolage R.A.W. Scalp collection helps address dandruff and dry scalp gently and naturally, yet effectively.
HOW IT WORKS:
Featuring the highest concentration of actives authorized by the U.S. FDA, Biolage R.A.W. Scalp Anti-dandruff Shampoo offers a unique combination of 2.9% active salicylic acid and willow bark in a first-of-its-kind natural origin formula, to purify flaky scalp and help to eliminate dandruff. Derived from the bark of the willow tree, salicylic acid naturally resists bacteria. Using the power of salicylic acid, this shampoo dissolves the clumps of cells that cause dandruff, making them easier to dissolve. This exfoliating action purifies the scalp of cellular debris that can lead to dandruff or dryness. Clinically proven to help treat dandruff, and tested under dermatological control, Biolage R.A.W. Scalp Anti-dandruff Shampoo helps stop the scalp itching, irritation, flaking and redness associated with dandruff and dry scalp.
THE SYSTEM:
Biolage R.A.W. Rebalance Scalp Conditioner balances the scalp’s moisture levels and provides lightweight moisture for hair. It contains willow bark and rosemary, rinses quickly and leaves no residue for a clean, fresh, oil-free feeling.
Biolage R.A.W. Scalp Care products are free from artificial fragrance to help eliminate the risk of fragrance-related irritation. They are also free of silicones, parabens, and artificial colorants; they’re vegan and safe for color-treated hair.
Want to try on a new style this season? Check out these trends and stay tuned for even more celebrity styles from Matrix!
