Dry shampoo does far more than just extend the life of second-day styles. With the ability to add volume for fine textures, clean hold for an up style or simply refresh a style mid-day, it is one of the top stylers everyone should have handy. Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken and Blake Reed Evans, Sam Villa Ambassador and salon owner @blakereedevans, focus on the benefits and versatility of dry shampoo – a product everyone can benefit from.
“There’s a no-shampoo movement happening right now, but dry shampoo is not just for 2nd-day hair, it’s extremely versatile for a wide range of uses. Take the time to educate your guests on all the benefits and it will fly off your shelf. It’s about telling versus selling” says Villa. From saving water to extending the longevity of hair color as well as your style, dry shampoo proves to be a must-have for all clients.
When it comes to sales, Blake Reed Evans discusses his favorite way to send clients home with a product. “I do a lot of Instagram pictures with guests and use scrunchies as forms. When they purchase a retail product, I just wrap the scrunchie around the bottle as a gift with purchase. They cost next to nothing and saves me time from having to sanitize them!” adds Evans. It's those type of details that clients adore and will help grow a loyal client base.
The Ins and Outs of Dry Shampoo
- Highlight the benefits of invisible dry shampoos that won’t show up on dark hair, extensions and ombres. Redken Invisible Dry Shampoo is fragrance-free and will not leave residue, even on dark hair.
- Explain how washing hair frequently compromises color, more delicate colors such as rose gold will last longer if washed less. Redken Deep Clean Dry Shampoo can refresh even 3- and 4-day hair, plus it’s an Allure 2020 “Best of Beauty” Award Winner!
- When creating updos and ponytails, spraying dry shampoo at the root adds lift and grip so styles last longer. It can be a great substitute for backcombing, especially on fragile hair that tends to break from teasing.
- Spraying a dry shampoo through the mids and ends is a great way to add volume and texture, without the stickiness that some texturizing sprays leave behind. It’s also ideal for adding character to ponytails, braids and knots.
- Apply to hands and work through shags to create piecy texture or to breathe new life into bangs and reduce static electricity.
“With so many weddings postponed, many of my clients are starting to elope now and I’m literally teaching them how to style their own hair so they can at least have an elegant look. It has to be achievable for them and using dry shampoo helps create the volume and grip they need to fashion a shape that will hold,” adds Evans.
Simplicity is today's brilliance, so for those traditionalists, here’s a simple dry shampoo how to:
- Section hair vertically and spray dry shampoo evenly on only the roots, holding the can about 6” away to ensure even saturation.
- Let the product sit for a couple of minutes to absorb oil and massage in for maximum results prior to brushing with a Sam Villa Signature Series Styling Brush.
