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As we step into 2025, the beauty world is embracing a new frontier in haircare—overnight hair treatments. These game-changing products are designed to work while you sleep, giving you healthier, shinier, and stronger hair by morning. Think of it as beauty sleep, but for your strands! And it's no wonder why Global Ambassador for Redken 5th Avenue NYC Sabrina Carpenter agrees—it is, after all, her secret to the best beauty sleep

If you’re ready to wake up to a better hair day every day, keep reading to learn why overnight hair treatments are the trend to watch—and how Redken’s latest innovation, the bond-repair treatment Acidic Bonding Concentrate 24/7 Night & Day Serum, is leading the charge.

Overnight Hair Treatments for 2025

Why Overnight Hair Treatments Are Taking Over

The hustle and bustle of modern life means we’re always on the lookout for ways to maximize our time—and that includes our beauty routines. Overnight hair treatments allow you to repair damage while you sleep. 

The great thing about his is that nighttime is when your body rests and repairs itself, and your hair is no different. Overnight treatments capitalize on this natural process to restore strength and vitality to tired, damaged strands. In addition to this, overnight hair treatments like 24/7 Night & Day Serum helps save serious time. With use there’s no need to carve out extra hours in your busy day for haircare. Lastly, you’ll be able to maximize hydration because hair is more receptive to moisture when you’re not exposing it to environmental stressors like heat or humidity, making nighttime the ideal opportunity to deeply nourish and hydrate.

Meet the Game-Changer: Acidic Bonding Concentrate 24/7 Night & Day Serum

At the forefront of this trend is Redken’s revolutionary Acidic Bonding Concentrate 24/7 Night & Day Serum—a product that works overtime to repair and strengthen hair, whether you’re catching Z’s or taking on the day.

Why You’ll Love It

This serum is designed to nourish processed, damaged hair while protecting it from future damage caused by heat styling, environmental stressors, and daily wear and tear. And the best part? It works around the clock, ensuring your hair is always ready for anything.

The Benefits of Acidic Bonding Concentrate 24/7 Night & Day Serum

  1. Stronger, Healthier Hair: Delivers 9x stronger hair and reduces breakage by 89% when used as part of the complete Acidic Bonding Concentrate system.
  2. Intense Hydration: Provides 3x more hydration, leaving hair soft, manageable, and shiny.
  3. Overnight Magic: Repairs daily damage overnight and reduces frizz by 72% after just 8 hours.
  4. Color Protection: Helps maintain color vibrancy, keeping your hair looking fresh and salon-perfect for longer.
  5. Relaxing Scent: Infused with a calming lavender fragrance, this treatment turns your bedtime routine into a soothing self-care ritual.
  6. Consumer-Loved Results: 92% of users agree their hair looks and feels healthier after just 24 hours.

How to Use

Using the Acidic Bonding Concentrate 24/7 Night & Day Serum is as easy as 1-2-3:

  1. Apply a small amount to clean, damp hair before bedtime.
  2. Spread evenly through mid-lengths and ends.
  3. Wake up, style, and enjoy visibly healthier, smoother hair!

For the best results, pair with Redken’s Acidic Bonding Concentrate Shampoo and Conditioner.