In 2025, hair color is all about individual expression. The days of generic, one-size-fits-all shades are long gone—this year, it’s all about customized hues that enhance your features, skin tone, and personality. Whether you’re looking for a slight refresh or a complete transformation, tailored color services are the ultimate beauty investment.
So how do you achieve a truly personalized shade? It starts with Redken Shades EQ and Color Gels Oils—the go-to duo for salon professionals who want to create hair color that’s as unique as you are.
Why Custom Hair Color is Taking Over
Personalization is everywhere—our skincare, our workouts, even our coffee orders. Why should hair color be any different? A customized color ensures your shade works specifically for you, taking into account your natural hair, lifestyle, and long-term goals. Whether you want a flawless balayage, a rich monochrome, or a playful pop of color, working with your stylist to create a personalized shade is the secret to hair that looks and feels amazing.
Redken Shades EQ & Color Gels Oils: The Power Duo for Custom Color
For hairstylists and color lovers alike, Redken’s liquid color ranges—Color Gels Oils and Shades EQ—are the foundation of a perfectly personalized shade. These two products complement each other, allowing for both longevity and seamless toning with truly customizable results.
What is Redken Color Gels Oils?
Redken Color Gels Oils is a permanent liquid hair color that delivers rich, long-lasting results while nourishing the hair. This ammonia-free formula is infused with Apricot Oil, helping to create smooth, shiny, healthy-looking hair.
Why Color Gels Oils is a salon must-have:
- Provides 100% gray coverage
- Increases shine by 78%*
- Features a no-drip formula for precise application
- Perfectly matches Shades EQ for seamless root-to-end color blending
*vs. non-conditioning shampoo
What is Redken Shades EQ?
Shades EQ is an acidic, ammonia-free demi-permanent hair color that provides shiny, multi-dimensional, and toned results. With a fast processing time and conditioning benefits, it’s the go-to for stylists looking to perfect and personalize any hair color.
Why stylists swear by Shades EQ:
- Quick toning and color-refreshing for enhanced vibrancy
- No ammonia, meaning it’s gentle on hair
- Bonder Inside technology in select formulas to strengthen hair
- Intermixable shades for endless custom color options
How to Use Color Gels Oils and Shades EQ Together
The magic of Redken’s color system is its versatility. Color Gels Oils provides long-lasting coverage at the roots, while Shades EQ refreshes the mids and ends for a natural finish. Whether you want to create seamless, dimensional brunettes or bright, icy blondes, your stylist can craft a completely unique look using these two innovative formulas.
Redken, the Salon Standard
Redken remains the #1 professional hair color brand, trusted by stylists worldwide. Their formulas are designed to enhance hair health while delivering salon-quality results. Whether you’re experimenting with a new shade or refining your signature look, asking for Redken Shades EQ and Color Gels Oils guarantees the best results.
