This spring, standing out means being unequivocally yourself—and what better way to express your individuality than through a personalized regimen. Gone are the days of one-size-fits-all hair color trends and care. Now, the most sought-after looks are those tailored specifically to the individual, offering unique shades, seamless blends, and customized care.
With advanced formulas and expert techniques, personalized color is making signature styles more attainable than ever. Whether you're looking to expand your service offerings or a offer a fresh, bespoke look, Wella Professionals has the solutions to ensure boundless creativity from color to care.
The Demi-Permanent Solution If Commitment Isn’t Your Thing
For those seeking low-commitment, high-impact color, Wella Professionals Color Touch has always been loved and is now better than ever. This Vegan demi-permanent color delivers true-to-tone, glossy results that fade beautifully after 28 washes, leaving no harsh lines of demarcation. Its seamless transition makes it a favorite among stylists, especially for color corrections and soft, dimensional looks. With up to 70% grey coverage*, and a palette of over 90 intermixable shades, creativity is endless. *When using Color Touch Plus
Plus, thanks to an upgraded formula, which includes the Integrated Metal Purifier, it helps prevent hair damage caused by metals. By incorporating this technology directly into the formula, Color Touch ensures better hair health while simplifying the coloring process, saving time, and improving results for both the stylist and the client.
Koleston Xpress: Maximum Impact in Minimal Time
For stylists looking to optimize time while maintaining consistent results, Wella Professionals Koleston Xpress is the go-to. This permanent hair color processes in just 10 minutes, allowing professionals to enhance efficiency without compromising on quality. Whether it's a root touch-up, grey coverage, or an all-over transformation, Koleston Xpress ensures a fast yet flawless outcome.
One of the standout features of Koleston Xpress is its compatibility with previous permanent colors with similar tonality. Which means, if you’re transitioning from other color brands, you can avoid issues with banding with the proper consultation and shade selection.
Plus, with 100% grey coverage in just 10-minutes and its Non-Progressive formula with Control-X Technology, it helps prevent over-processing. Available in 13 versatile shades across Neutral, Warm, and Cool families, Koleston Xpress also benefits from the built-in Metal Purifier to help prevent damage caused by metals in the hair.
The Ultimate Repair Regimen
Custom color deserves custom care, and that’s where ULTIMATE REPAIR Miracle Hair Rescue and Night Serum come in. Whether you're refreshing your shade or making a bold transformation, maintaining hair health is a must for long-lasting results.
ULTIMATE REPAIR Miracle Hair Rescue: Quick & Effective Hair Repair
Pairing express color services with ULTIMATE REPAIR Miracle Hair Rescue ensures that hair remains strong, healthy, and resilient. Helping to reverse hair damage in 90 seconds¹, this treatment delivers 99% less breakage² and 12x smoother hair³. This makes it one of the fastest and most effective ways to restore damaged hair, giving all hair types an instant boost of repair. ¹When using ULTIMATE REPAIR Miracle Hair Rescue, ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, ³Vs. non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).
Now, get more of the repair you love with the Pro Exclusive Wella Professionals Miracle Hair Rescue. 2X bigger* and delivering 61 services in one bottle, the new bottle features a more convenient, faster spray* and 19% less plastic, making it a quicker and more sustainable option for the salon.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue 85 ML.
ULTIMATE REPAIR Night Serum: Nourishment While You Sleep
For clients looking to revive their hair while they sleep, ULTIMATE REPAIR Night Serum is an overnight must-have. Infused with Omega-9, AHA and defense polymers, this luxurious leave-in treatment has a rich gel texture and gorgeous aroma thats lightweight yet provides intense repair. Helping shield hair from nighttime stressors like pillow friction, tangling and breakage, the patented formula works while you sleep, offering 8 hours of nourishment, frizz control, and up to 6x smoother hair* after one night. With Alpha-Hydroxy Acid to rebuild internal bonds and Omega-9 to replenish the cuticle, this powerful duo ensures color-treated hair remains strong, healthy, and radiant.
Wella Professionals ULTIMATE REPAIR Night Serum ($24.00).
*Wella company is a member in International Collaboration on Cosmetics Safe
*vs non conditioning shampoo
How to Use:
- Apply 1-3 pumps on dry or damp hair before bedtime, depending on hair length.
- Distribute from mid-lengths to ends.
- No need to rinse in the morning.
- Pair with ULTIMATE REPAIR Miracle Hair Rescue for 24/7 repair.
Why Choose Wella Professionals Color
Wella Professionals continues to lead the industry in innovation, setting new standards in professional hair color with the new Metal Purifier across all color lines. This breakthrough technology ensures consistent, high-quality results while protecting hair from damage. At its core, Wella Professionals is dedicated to inspiring creativity, offering trend-driven color palettes and a rich legacy of industry-defining advancements spanning 75 years. Beyond products, Wella Professionals fosters a supportive community of artists and ambassadors. Through education, tips, and events, they elevate professionals at every level. Join Wella in celebrating the talent and passion that drive the brand forward.
