2025 is here! And hair trends are evolving to embrace bold experimentation, efficient services, and an emphasis on healthy, radiant hair. This year, we’ll see a blend of timeless looks and innovative new styles that focus on ease, versatility, and hair care. Whether your clients are opting for a subtle shift or a dramatic transformation, the following trends are sure to make waves.
The Top Hair Trends of 2025
1. Color Melts: The Seamless Blend
Color melts continue to be one of the most sought-after techniques heading into 2025. This method blends two to three shades to create a flawless transition from dark to light, giving clients a beautiful, sun-kissed, multidimensional look. Color Touch, now better than ever, with its Integrated Metal Purifier, is perfect for achieving these stunning, seamless blends and help prevent hair damage caused by metals to maintain vibrant, healthy-looking color that fades beautifully over time. Plus, Color Touch delivers up to 70% grey coverage* and lasts through 28 washes—ideal for clients seeking low-maintenance, long-lasting results. *When using Color Touch Plus.
2. Express Color Services: Fast, Reliable, and Vibrant
Speed and efficiency will be key in 2025, and Wella Professionals' express color services make it easier than ever to provide your clients with quick yet high-quality results.
The Line Up:
- Wella Professionals Koleston Xpress is a game-changer for those needing color in a hurry. This permanent color processes in just 10 minutes, offering up to 100% grey coverage while protecting the hair with integrated Control-X Technology to deliver non-progressive permanent color that helps prevent over-processing for express and reliable results and a Integrated Metal Purifier to help prevent hair damage caused by metals. Plust, Koleston Xpress is compatible with previous permanent colors with similar tonality. And as always, to avoid banding, consultation and shade selection are key.
- Shinefinity 5-Minute Flash Shades are another quick fix for clients wanting a pop of color or tone. These zero-lift, zero-damage demi-permanent glazes provide a glossy finish with up to 250% shinier hair¹ and up to 50% smoother and softer hair² Perfect for neutralizing unwanted tones or adding a subtle hue, Shinefinity Flash Shades formulas work in just five minutes and can be used to enhance color after a lightening service. ¹versus untreated bleached hair, ²Instrumental testing vs. our regular demi.
- Wella Professionals BlondorPlex Permanent Cream Toners are the ultimate express solution for achieving perfectly balanced, cool blonde tones. This toner works in just five minutes, enhancing and toning blonde hair while minimizing damage with 90% less breakage with pre-mixed Plex technology. Ideal for quick touch-ups or post-lightening services, BlondorPlex helps achieve radiant blonde results while protecting hair integrity. ¹Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone
For clients who are getting an express color service, pairing it with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue is a must. It repairs hair damage in just 90 seconds¹, plus this leave-in treatment reduces breakage by 99% ² and leaves hair 12x smoother ², helping to repair and maintain the hair’s health after processing. Whether you're enhancing a color or repairing damage, this product will ensure your clients’ hair stays strong and beautiful. ¹When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. ² Instrumental test versus non-conditioning shampoo.
3. Layered Fringe: Soft Yet Structured
In 2025, layers are making a strong comeback, especially when paired with bangs. Whether it’s feathered bangs, curtain bangs, or blunt cuts, layering adds volume and dimension, giving a romantic yet structured feel to any hairstyle. The key to this trend lies in the ability to add movement. By adding layers that effortlessly frame the face, you can easily create a flattering silhouette with both softness and structure, which is the perfect way to embrace a change without sacrificing natural volume and texture.
4. Shiny, Healthy Hair: The Ultimate Finish
Healthy, shiny hair is always in style, and in 2025, achieving that glossy finish will be easier and faster than ever when you add ULTIMATE REPAIR to your care regimen.
Choose from:
Wella Professionals ULTIMATE REPAIR Shampoo and Conditioner, this duo beings your path to repair by providing complete nourishment for damaged hair, ensuring it stays strong, healthy, and shiny.
Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00)
Wella Professionals ULTIMATE REPAIR Mask, a luxurious mask giving targeted hair care with an intensive treatment to enhance repair and hydration with AHA and Omega-9 that strengthens and rebuilds the hair fiber and lead to 6x easier detangling¹. ¹on wet hair, vs. non-conditioning.
Wella Professionals ULTIMATE REPAIR Mask ($35.00)
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue, which delivers 99% less breakage² and 12x smoother hair³ results by repairing hair damage in just 90 seconds¹. ¹When using ULTIMATE REPAIR Miracle Hair Rescue, ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, ³Vs. non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)
Wella Professionals ULTIMATE REPAIR Protective Leave-In, which offers 5-in-1 protection against UV rays, heat, hair breakage, mechanical damage and frizz and delivers visible repair for bleach- and heat-damaged hair, provides an anti-frizz effect and reduces frizz for up to 72 hours¹, leaving hair soft, silky, and 8x smoother². Suitable for all hair types. ¹When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. ²Instrumental test versus non-conditioning shampoo
Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00
