Over the past year, our industry has grown in numerous ways. With new challenges experienced all over the world, brands, salons and stylists were forced to get creative. Concentrating on their businesses, the salon professional didn’t always have time for artistic outlets. As the industry proves just how adaptive it is, Wella Company is celebrating a return to creative roots with the 2021 North American Beauty Envision Awards, now open for entry! And this year, Wella is pleased to offer entrants a 20% off discount (Code: BEA2021) at PivotPoint.com to enable the safe creation of their submissions. *Early bird discount ends 2/28/21. One more reason to celebrate — returning to the competition categories is the TrendVision Creative Artist sponsored by Wella Professionals.
“We’re thrilled to host our premiere competition event for another year! This year’s theme – chrysalis. A chrysalis symbolizes the protective covering something or someone creates in order to protect themselves until they emerge into a new state of growth which so resonates right now for beauty professionals around the world and the Wella Company. Through a very uncertain year, salon professionals are coming together as stronger individuals, continuing to celebrate their craft despite all of the challenges they’ve endured,” says Carole Protat, Sr. Director, Brand Education, Artists & Events, NA.
The Categories:
On August 15, finalists will compete live at the Aria Resort & Casino in Las Vegas, pending COVID-19 regulations and guidance at that time, to showcase their talents across 13 diverse categories:
- “TrendVision Color Artist” sponsored by Wella Professionals: Participants will prove they are masters in color artistry through showcasing premium hair quality, color palette and technique. Participants will be judged on their knowledge of how the perfect color placement is crucial in a cohesive total look. (#usColor2021BEA for US and Puerto Rican residents or #caColor2021BEA for Canadian residents.)
- “TrendVision Creative Artist” sponsored by Wella Professionals: Competitors will showcase and be judged on exceptional skills in technical styling, innovative texture and creativity. (#usCreative2021BEA for US and Puerto Rican residents or #caCreative2021BEA for Canadian residents.)
- “Editorial Artist” sponsored by Sebastian Professional: Competitors push the boundaries by creating a modern yet wearable hair look. Entries will be judged on a complete look and feel, level of innovation, inclusion of techniques and commercialization. (#Editorial2021BEA)
- “Barber Artist” sponsored by SebMan: Participants will showcase their expertise by creating a cohesive look based on cut and style. Entries will be judged on mastery in progressive styles, intricate techniques, and creativity. (#Barber2021BEA)
- “Total Transformation” sponsored by Kadus Professional: Competitors showcase their skills by taking their client from drab to fab. Stylists must showcase mastery in color, cut and style through a true total transformation. (#Transform2021BEA)
- “Bridal Hair Artist” sponsored by NIOXIN: Entries must be elegant and beautiful upstyles and showcase technical hair artistry. Look must be wedding wearable yet innovative and creative. (#Bridal2021BEA)
- “Nail Artist” sponsored by OPI: Competitors are encouraged to express their individuality with a variety of hues that evoke the influence and creativity of color. Entries will be judged on creativity, flawless application and salon style sculpting. (#Nail2021BEA)
- “Natural Texture Artist” sponsored by Clairol Professional: A total look challenge that encourages competitors to show off the beautiful, natural texture of curly, coily and wavy hair. Competitors will be judged on creativity, color, and architecture of the hairs' shape. (#Texture2021BEA)
- “Future Star Artist” Sponsored by WellaEducation: Category is exclusively for cosmetology students to compete by submitting a limitless, bold, bright and fearless total look that shows understanding of cutting, styling, texture and color within a contemporary and wearable style. (#FutureStar2021BEA)
- “Salon Team” Sponsored by WellaEducation: Category dedicated to teams looking to illustrate the versatility, diversity of hair. Competitors will be judged on skill and creativity. (#SalonTeam2021BEA)
- “Elite Artist” Sponsored by WellaEducation: This invitation-only category celebrates the talent and creativity of beauty’s most influential artists. Invitees will submit an image of the work they’ve most proud of to be selected as a guest of the BEA. (#Elite2021BEA)
How To Enter:
To enter, entrants will post a photo of a final look on Instagram on a doll head or live model with the applicable category hashtag and mention @wellaeducation in the caption. Entrants may enter as many categories as desired with the same image.
Entries are open 12:01 AM ET January 15, 2021 – 11:59 PM ET May 20, 2021. Semi-finalists will be judged via online voting and a judging panel of top industry professionals. 10 semi-finalists per category will be announced online on June 4, 2021.
The Prizes:
For 11 of the 13 categories, winners will receive:
- $5,000 Visa gift card
- Free products from ProfessionalStore.com
For the Salon Team category, one team of four will receive:
- $1,000 Visa gift card
- Attendance to BEA 2021, including flights and hotel
For the Elite Artist category, one winner will receive:
- $1,000 Visa gift card
- Attendance to BEA 2021, including flights and hotel
Additionally, US & CA TrendVision Color and Creative artists will receive attendance to the International TrendVision Awards Creative Retreat, including flights & hotel. Date and locale of the International TrendVision Awards Creative Retreat will be announced at a later day and will be dependent on current COVID-19 guidelines and restrictions at the time.
To help entrants prepare for their submission, The Wella Studio is offering personalized Virtual Coaching. Entrants can connect with our talented Studio Signature artist to plan, refine and execute your entry. Book your Virtual Coach Sessions today at WellaEd.com.
For more information on how to enter, rules and regulations visit: www.beautyenvisionawards.com
