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Zone Toning: Pro-Approved Techniques Using Redken Shades EQDiscover how zone toning with Redken Shades EQ refreshes hair color between appointments. Learn pro techniques for creating dimensional, low-maintenance colo...
Soft, Wispy Bangs are 2025’s Curtain Fringe
If you’re looking for a low-key way to level up your look, soft, wispy fringe is the way to frame faces in 2025. They're effortless, flattering, and impossib...
Marshmallow Blonde: The Dreamy Hair Color Trend Everyone Will Be Asking For in 2025
Move over platinum — there’s a new blonde in town, and it’s sweeter than ever. Marshmallow blonde is officially one of the hottest hair color trends of 2025,...
SPF 101: Sunscreen Tips & Top Product Picks
Many of us have grown up being slathered, sprayed or doused in sunscreen from a very young age. Over the years we’ve also become privy to the fact that many ...
May 04 2016 / amika
Get The Look: Allison Williams at The Met Gala 2016Get ready to swoon over Allison William's hair! See the steps to get this fishtail up style...
April 15 2016 / amika
How to Wash Your Hair Without WaterWhether you're ramping up for Coachella or planning your annual backpacking trip, in this day and age, saving water is a growing concern. Learn how your hair...
March 25 2016 / amika
The Perfect BodyIt's never been this easy to have the perfect body. Try latest product tips and tricks for voluminous hair...
February 24 2016 / amika
5 Reasons Why You NEED Dry ConditionerHaven't heard of dry conditioner yet? Learn why you need this miracle hair product in your life...
February 13 2016 / amika
NYFW 2016 Adam Selman Styled By amikaNYFW is underway and we are loving these looks created by Key Stylist James Pecis for amika!
December 18 2015 / amika
New Year's Resolutions - The Hair EditionJanuary 1st tends to bring new goals and dreams to the table but what about your hair? Read on for 8 New Year’s Resolutions your H-A-I-R will be extremely th...
November 10 2015 / amika
Meet Virgin: The Newest Addition to the amika Pro FamilyBasic color changes are officially in the past—clients are now visiting their stylists with the “go big, or go home” mentality and requesting looks that push...
October 05 2015 / amika
How-To: Get This Beauty Editorial Look!amika loves a bold hair look and this one by Ashley Lynn Hall for Marie Claire Indonesia provides maximum impact! For the beauty editorial, Hall took the tre...
September 22 2015 / amika
nyfw step-by-step - desigual ss2016Fresh hair and the photo’s to match! From Desigual SS2016, Lead Stylist Edward Lampley for amika gives us the behind the scenes step-by-step that will leave ...
