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Zone Toning: Pro-Approved Techniques Using Redken Shades EQDiscover how zone toning with Redken Shades EQ refreshes hair color between appointments. Learn pro techniques for creating dimensional, low-maintenance colo...
Soft, Wispy Bangs are 2025’s Curtain Fringe
If you’re looking for a low-key way to level up your look, soft, wispy fringe is the way to frame faces in 2025. They're effortless, flattering, and impossib...
Marshmallow Blonde: The Dreamy Hair Color Trend Everyone Will Be Asking For in 2025
Move over platinum — there’s a new blonde in town, and it’s sweeter than ever. Marshmallow blonde is officially one of the hottest hair color trends of 2025,...
SPF 101: Sunscreen Tips & Top Product Picks
Many of us have grown up being slathered, sprayed or doused in sunscreen from a very young age. Over the years we’ve also become privy to the fact that many ...
September 18 2015 / amika
nyfw behind the scenes - brandon maxwellBehind the scenes of Brandon Maxwell’s Debut Collection at NYFW - Lady Gaga, Inez and Vinoodh, Nicola Formichetti, Alexander Wang, Tommy Ton all came out to ...
July 17 2015 / amika
Give Sexture: amika's Latest Campaignamika’s Sexture campaign echoes the intimate images of super models and starlets captured in bed with their hair down. Perfectly coiffed dos will take a back...
May 11 2015 / amika
5 Minutes With a Mother-Daughter Styling DuoIn honor of Mother’s Day, we interviewed mother and daughter duo Radmila Borkovic and Viktorija Bowers-Adams
April 23 2015 / amika
Taking pictures of clients? Here’s how to get the best photo every time.Here are some tips on how to get high-quality images with your phone that will impress both potential clients and employers.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!
