
Top Beauty Trend - Summer 2017: Lagom
First came the Danish idea of hygge or “coziness,” and now it’s all about lagom – a Swedish term meaning “just the right amount.” While the comfort of hygge was perfect for winter, summer trends are shaping up to take on “not too much or too little” with lagom. This sentiment translates into beauty by the balance it creates – becoming more about moderation and minimalism than over-the-top opulence. So what does this mean for your beauty routine?

2017 Met Gala - Best of Beauty
The Met Gala is best know for its outrageous fashion and A-list celebrity guest list. The big event has long been known as “Fashion’s Biggest Night Out,” but, there’s more to this over-the-top celebration, out of this world clothing and red carpet celebrity couples. The night welcomes the highly anticipated opening of the Costume Institute’s Annual Fashion Exhibit and while raising funds for the Costume Institure also honors Comme des Garçon’s, Rei Kawakubo.

2017 is All About The Natural Hair Trend
As we embark upon a new season, with hints of Spring and Summer Fashion making their way into our feeds, we have picked up a new trend of Natural Toned Haircolor. We’ve even seen some of our favorite starlets like Bella Hadid, Cara Delevigne, and Priyanka Chopra take on a more neutral tone with their hair and embrace trends like Tigereye, Ecaile and Balayage and a single allover shade.