
Behind The Scenes: Fashion Forward Dubai
Fashion Forward Dubain is one of the top fashion influencers in the region. Attended by celebrities and fashion forward individuals from all over, this event has made a spark in the market for this industry. To learn more about Fashion Forward Dubai we spoke with Joanna Eid, Marketing Manager at EIDEAL about their involvement and what the event means to them.

Featured Collection: Elysium - Shelley Pengilly
The feel of the collection is light, fresh, and youthful, reflecting a dreamlike state of serenity. Check out the beautiful colors Shelley created, they are sure to be the next color trend!

Will Pantone's "Greenery" Influence Hair?
On Friday there was a very important announcement made for the design world – Pantone’s color of the year, “Greenery” was introduced. If you noticed the ways in which Rose Quartz and Serenity influenced fashion and beauty trends in 2016 you might be wondering: will green hair be a thing?