Articles

“Social media has made hair artistic again.” Said Matrix Artistic Director Nicholas French. “I love all the insane colors. In 1969 when foil highlighting was created, that’s when we used to ruin the hair with food coloring.” Color has gone through quite a transformation since then, formulas have improved vastly as colors have grown to become more stylistic. As the development of color has made it easier for stylists to become artists, they’ve transitioned their looks from everyday colors to a world full of fantasy. With Matrix’s latest development, #SoColorCult, the world of color is about to get that much more interesting.

Superheros unite in the latest Marvel release, Avengers Infinity War. An action packed movie filled with all of our favorite celebrity crime fighters, the premier proved to be just as exciting as the release! Walking the red carpet we spotted Brie Larson who will play Captain Marvel in the upcoming series.

Feeling a little uninspired lately? Get ready to take your artistry to the next level with Matrix’s latest offering: the SoColor Cult line. Featuring a myriad of mesmerizing shades in customizable formulas, the SoColor Cult line will have you channeling your inner artiste during every appointment. Keep reading to find out why this business-boosting line is changing the game when it comes to summer hair color.