Articles

If the only time you find yourself using Redken Shades EQ is during a lift and tone you’re doing it all wrong. When Shades EQ was debuted over 30 years ago it was a groundbreaking new tool within the industry, one that to this day is still revolutionizing the world of beauty. This line differs from a normal color service because of a few important details. Its semi-permanent solution not only deposits color to enhance tone, but it also conditions the hair - making it a treatment that every stylist should add to their color services.

Selling retail in the salon can be tricky, especially when you’ve developed a close relationship with your client. On one hand, you know which products would be amazing for your client’s locks, but, on the other hand, you don’t want to come off as “pushy.” So, should you shrug off retail sales in an attempt to avoid risking your relationship? No way! Keep reading to discover easy ways to increase product sales—and strengthen clients’ trust along the way.

Couture brings together the world of fantasy and fashion and this year, it is proving that it can be both. With vivid punk at Dior, classic couture at Valentino and individualization at Givenchy, the shows were ultimately artistic. The larger than life themes that encapsulated the season included pops of pink, tulle galore, bows pantsuits and beach-chic attire. Keep reading to see some of our favorite shows and how Redken Global Creative Director Guido Palau created the looks at the Dior, Valentino and Givenchy shows!