Articles

In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a matte-inspired level 9 tone that’s quickly becoming a stylist go-to—and for good reason. This versatile shade works beautifully across both blonde and brunette palettes, offering the perfect cool, understated finish that feels fresh without looking overdone so it’s effortlessly natural.

If you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-within kind of shine that looks like your hair’s been professionally glossed every week. So how do you get that finish without layering on heavy products or sacrificing your style? Enter: Redken Naked Gloss Lightweight Shine Oil.

It sounds counterintuitive, but here's the summer hair color secret you need to know—sometimes the key to looking brighter is going darker. While everyone's instinct is to chase the lightest, most sun-kissed blonde possible, the smartest approach to summer color might actually involve adding some strategic darkness back in with the help of lowlights—a technique that's about to completely change how you think about summer hair color.