Articles

For years, luxury hair was defined by length, color, or how perfectly styled it looked. But this year’s real status symbol is shine. The kind of glossy, light-reflective, healthy-looking hair that signals there’s an effort behind it. From fashion month runways to #HairTok, shine has become the universal marker of “expensive” hair—and they’re achieving it with smarter color services, tech-driven formulas, and targeted at-home care.

And at the center of this new glow is Redken Shades EQ + Acidic Color Gloss system—a fan-favorite among stylists and color enthusiasts who want their hair to look as hydrated as it is shiny.

Blonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creating a clean, controlled canvas that makes toning effortless and results more predictable. In other words: blonding that works with your finish, not against it.

That idea is exactly why the newest generation of lighteners is designed with glossing in mind—because the end result doesn’t start at the shampoo bowl, it starts at the lift.

Every season has its own version of blonde. Warmer months are all about sunlit balayage and beachy ends. But, winter demands something different—shades that are more polished, more considered and cared for. That’s why this season’s blondes are glossy, tailored, and exude quiet luxury. Here are the shades you’ll hear in the salon and see all across your feed.