
Hair Color Is Moving Into Warmer Trend Territory
As the weather warms up so are the hair trends, and heading into Spring/Summer 2025 we’re seeing a new wave of red and copper color trends take over. This season, hair is all about embracing radiant, rich, warm hues that make a bold statement. One that’s easier to embrace thanks to the new Redken Shades EQ Unstoppable Reds collection.

Redefining Strength in 2025 & How Acidic Bonding Concentrate Gets You There
In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a healthy look and feel that lasts beyond your salon appointment. As beauty trends lean into individuality, lived-in color, and healthy hair texture, Redken Shades EQ and the Acidic Bonding Concentrate Leave-In Treatment are leading the charge.

How To Set Your Hairstyle Apart: Pairing A New Cut with Color
When it comes to making a statement with your look, it’s all about the details. And in 2025, the biggest power move for standing out is combining a bold new haircut with fresh, radiant color. Short haircut trends are leading the way this season, and when you pair them with Redken Shades EQ and Redken Acidic Bonding Concentrate Leave-In Treatment, your style won’t just stand out—it will shine.