Articles

As we step into 2025, the beauty world is embracing a new frontier in haircare—overnight treatments. These game-changing products are designed to work while you sleep, giving you healthier, shinier, and stronger hair by morning. Think of it as beauty sleep, but for your strands! And it's no wonder why Global Ambassador for Redken 5th Avenue NYC Sabrina Carpenter agrees—it is, after all, her secret to the best beauty sleep. 

If you’re ready to wake up to a better hair day every day, keep reading to learn why overnight hair treatments are the trend to watch—and how Redken’s latest innovation, the bond-repair treatment Acidic Bonding Concentrate 24/7 Night & Day Serum, is leading the charge.

Alright, let’s talk about it—shiny hair. Whether it’s your Instagram feed blowing up with polished waves or sleek, glass-like ponytails, glossy locks are everywhere this season. And honestly, it’s no surprise. Shiny hair doesn’t just look great; it feels healthy and makes any hairstyle look more luxe. But here’s the thing—getting that jaw-dropping sheen isn’t just about aesthetics. It’s about showing your hair the love it deserves. And trust us, not all products and routines are created equal. But Redken’s Acidic Color Gloss range? Game-changer. Let’s dive into why this lineup should be in your haircare arsenal right now.

Giving you the tips and tools to step up your color techniques in 2025! Redken offers a range of products and insight from expert educators to ensure you’re delivering the best results this season. Whether you’re creating traditional highlights, looking to increase efficiency behind the chair, or simply amping up your sustainability efforts, these are the techniques to try in 2025.