The Multi-Tasking Magic of Overnight Repair
Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze.
We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.
But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.
Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum
Spring 2025 Hair Trends: The Styles We're Looking Forward To
Spring is in the air, and with it comes a fresh lineup of hair trends ready to define the season. As we shake off winter and step into longer days, the biggest looks for Spring 2025 are all about effortless luxury, personalized color, and next-level shine. Whether you're a stylist staying ahead of the curve or someone ready to refresh your look for a new season, these are the top trends to watch—and exactly how to achieve them.
Repair That Never Sleeps: Why Redken 24/7 Night & Day Serum Is A Must-Have
As we settle into 2025, one thing is clear: the future of haircare is all about efficiency. We’re talking about products that work as hard as you do, around the clock, so your hair always looks its best—whether you’re clocking in at the office, hitting the gym, or getting your beauty sleep.
Enter Redken’s latest innovation: Acidic Bonding Concentrate 24/7 Night & Day Serum. It’s not just another serum—it’s a bond-repairing, moisture-boosting, frizz-fighting powerhouse that works morning, noon, and night to keep your hair in peak condition. And if Redken’s Global Ambassador Sabrina Carpenter swears by it, you know it’s a must-try.