Articles

As the season’s change and guests begin to ask for lighter and brighter levels, you’ll want to be ready to meet their every need. From beachy blondes to pastel hues and the brightest of brights, you’ll need to first lift their hair to get the results you both want. Keep reading to see our favorite shades for the upcoming season and the latest Redken release that will bring lighter, brighter levels to life!

If the only time you find yourself using Redken Shades EQ is during a lift and tone you’re doing it all wrong. When Shades EQ was debuted over 30 years ago it was a groundbreaking new tool within the industry, one that to this day is still revolutionizing the world of beauty. This line differs from a normal color service because of a few important details. Its semi-permanent solution not only deposits color to enhance tone, but it also conditions the hair - making it a treatment that every stylist should add to their color services.

Selling retail in the salon can be tricky, especially when you’ve developed a close relationship with your client. On one hand, you know which products would be amazing for your client’s locks, but, on the other hand, you don’t want to come off as “pushy.” So, should you shrug off retail sales in an attempt to avoid risking your relationship? No way! Keep reading to discover easy ways to increase product sales—and strengthen clients’ trust along the way.