Articles

Hailey Bieber and her colorist, Celebrity stylist, and Redken Brand Ambassador Cassondra Kaeding started the elusive Expensive Brunette trend last fall. This season we’re seeing a resurgence of the tone. An expensive brunette became popular because of its ability to create dimension, highlight natural bases and add just a hint of highlights while improving the hair's health. This trend still tracks, and we’re about to see an abundance of new hues paying homage.

Due to its versatility and ability to look beautiful on a wide range of levels and tones, natural chocolate is slated to take over expensive brunette this season. 

Chocolate color naturally takes over around this time of year, but the shade is now a year-round choice for blondes and brunettes. A neutral tone that was previously created by mixing warm and cool tones, the new Natural Chocolates color family from Redken allows both gray coverage and blonding clients to achieve the top color trend of the season. 

Shiny, glossy color with supreme condition — the impact of a Redken Shades EQ treatment has become mainstream knowledge. But before it was asked for by name, salons worldwide knew of the secret powers it wielded. With the ability to instantly banish brassy tones, add a hint of creative color, and neutralize pH levels post-lightening, Redken Shades EQ is the toner of choice for most professionals. Whether you’re just starting with Redken Shades EQ or are looking for a refresh, we’re sharing some of our favorite Shades EQ tips all in one place!