Articles

Summer is a time of the year that calls for extra highlights and more time spent under the sun. While we love lightening our color and days spent lounging, highlights + UV rays can lead to excessive damage to your strands. In an effort to improve the look and feel of your hair color while also cutting down on damage, incorporate Redken Acidic Bonding Concentrate into your routine. 

We’ve all been looking forward to spending more time in the sunshine this spring and summer, but while being outdoors is pleasant for the senses, being exposed to excess UV rays can wreak havoc on strands. In order to easily combat the effects of sun, heat and environmental damage, clients should pay attention to the effects these factors have on the pH of hair and utilize products to balance it. Enter: Acidic Bonding Concentrate Intensive Treatment.

Anyone who colors their hair regularly is privy to Redken Shades EQ. This professional-only product is a staple in most salons across the world and has been the most talked-about demi-permanent line for ages. Redken Shades EQ performs more like a conditioner than a hair dye and is available in an array of intermixable colors. It is the answer to correcting unwanted tones (read: brassy), switching up your shade with a non-committal color (pastels anyone?), or simply adding a serious dose of shine. No matter what your go-to shade is, Redken Shades EQ should be part of everyone’s salon service.