Articles

Upgrade your services this season by adding a great braid technique that can be used in a variety of ways. In this tutorial, Anna Peters, Sam Villa ArTeam and owner of re:TREAT Color + Hair Design Studio @retreathairstudio shows you how to create a top stitch braid. 

Wrap drying is a great professional technique to take your style to the next level. They give you the power to create smooth and sleek styles with a dedicated part for a highly stylized finish. You may think you’ve already mastered this technique, but there’s always more to learn! Sam Villa, Co-Founder/Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken sums up wrap drying in about two minutes below.

Glam waves are an effortless style that flatters most dresses and bridal styles and can even be paired with chic accessories to tie a look together. Soft and effortless, to get the look it can truly be one of the most difficult styles to master. To give a few insider secrets, Lindsey Olson, Sam Villa Ambassador @lindsey.marie.olson, has expert tips for combining product, heat, tension and cooling to create glam waves with maximum hold.