PFW SS26 Agrees: Fringe Is In This Fall
Forget fringe? Not this season. Demi Moore and Nicole Kidman both proved that bangs are back when they stepped out at Paris Fashion Week with fresh, feathered fringes framing their long, glossy locks. True to that effortless French-girl vibe, their looks combined natural texture, soft layering, and perfectly undone polish — a masterclass in “simple yet sophisticated.”
To help recreate the look, Sam Villa, Co-Founder and Chief Creative Officer of the Sam Villa Company and Global Artistic Ambassador for Redken, shares his expert tips for cutting and styling the season’s most sought-after fringe.
How to Create Effortless Ghost Waves
Want to master that effortlessly undone, "cool girl" hairstyle that looks like you woke up flawless? Say hello to ghost waves — the dreamy, soft waves that are as wearable as they are stylish. This barely-there texture is all about movement, minimalism, and a whole lot of modern edge.
“These floaty waves get better with time — they soften and separate and really have a ‘cool girl’ vibe going on,” says Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio.
Whether you're headed to brunch, a creative meeting, or just vibing through your day, ghost waves give your hair that perfect touch of texture without trying too hard.
The “It” Hair Tool of Summer 2025
Sun-kissed hair, sticky foreheads, and spontaneous weekend plans — styling in the summer has always required a little more creativity and air conditioning. But this year, the answer to great hair days isn’t a complicated blowout or a trip to the salon. It’s much smaller, much simpler, and fits in anywhere.
Meet the Sam Villa Pro Results Cordless Flat Iron — your must-have tool for Summer 2025.