Articles

Whether you’re gearing up for Halloween or simply excited about the latest Beetlejuice Beetlejuice film, recreating the styles seen on screen are a great way to start the spooky season off right. Looking for an easy style? Winona Ryder’s character, Lydia Deetz in Beetlejuice Beetlejuice wears a tousled ponytail with sculpted goth bangs — a look that’s really easy to recreate for Halloween. Simply pair it with pale foundation, a natural lip and dark eye pencil and you’re all set!

Sabrina Carpenter continues to be the buzz around town. And with her latest partnership with Redken — sharing her haircare secrets to the masses — we’re even more intrigued in her hairstyles. Offering a bit of insight into how to create a fringe like Sabrina Carpenter, Jamie McDaniel, Sam Villa Ambassador @jamiemcdhair is breaking down how to get her iconic bangs.

Just like blow drying and curling your hair, there is a right and wrong way to diffuse your hair. And while you might be able to get a beautiful hairstyle, with a few expert tips (and the right tools) you can ensure a flawless style every time you choose to diffuse dry your hair. There are a few important reasons why you might choose to diffuse your hair. “Diffusing is the best way to dry naturally textured hair to enhance the curl and wave.  It’s faster than air drying, reduces frizz and adds volume.” explains Teresa Romero, Creative Director for Sam Villa. "The key is to apply styling products to very wet hair and diffuse on high heat,” she adds. In addition to prepping the hair, the blow dryer and diffuser attachment can make all the difference, which is why Romero always trusts the Sam Villa Professional Light Ionic Blow Dryer.