Articles

Just like blow drying and curling your hair, there is a right and wrong way to diffuse your hair. And while you might be able to get a beautiful hairstyle, with a few expert tips (and the right tools) you can ensure a flawless style every time you choose to diffuse dry your hair. There are a few important reasons why you might choose to diffuse your hair. “Diffusing is the best way to dry naturally textured hair to enhance the curl and wave.  It’s faster than air drying, reduces frizz and adds volume.” explains Teresa Romero, Creative Director for Sam Villa. "The key is to apply styling products to very wet hair and diffuse on high heat,” she adds. In addition to prepping the hair, the blow dryer and diffuser attachment can make all the difference, which is why Romero always trusts the Sam Villa Professional Light Ionic Blow Dryer.

If you’re looking to refresh your look, chances are you’ve thought about getting bangs. Whether you have already worn a variation of a fringe or are looking for fresh inspiration, Ellen Devine, Sam Villa ArTeam and Master Stylist at Lunatic Fringe @Ellendevinehair, demonstrates how to take fringe from simple curtain to a face-framing bottleneck to wispy bangs. Being able to transition from one to the next is key whenever learning new techniques. It not only gives you the skill to create the look they’re after, but in some cases, you can update their entire look with just a few snips. Keep reading below to learn more about each trend.

Jamie DiGrazia (she/they), Sam Villa Ambassador, Redken Artist, Owner of Logan Parlor Salon @loganparlorhair, and Founder of HAIR HAS NO GENDER™ NFP (HHNG) @hair_has_no_gender, offers inclusive education and LGBTQIA2S+ resources that support everyone’s right to a safe experience.  As a leader of the movement in the professional industry, she provides salons with the following tips for Pride Month.