Articles

Spring is the perfect time for new beginnings. It’s a time to start fresh, cultivate new ideas, be inspired, and reignite your passion for your career.  At America’s Beauty Show, taking place April 20-22 in Chicago, IL., the Sam Villa Brand will headline with industry icon, Sam Villa, Co-founder and Chief Creative Officer of his namesake company and Global Artistic Ambassador for Redken 5th Avenue, on the Redken Stage and their ArTeam at the Sam Villa Booth #3115.  The theme: Sharing.

For many, a wedding day can be the most important day in your life. Due to this, there can sometimes be a lot of pressure on looking “perfect”. For this reason, hairdressers place a great deal of importance on creating a hairstyle that not only looks amazing but also stays in place all day and well into the night. Knowing this all too well, Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio  @annas_hair_retreat says that the goal of any stylist working in the bridal sector is to create a beautiful style for brides that will last through all the festivities, from early morning to late night. Below Anna Peters details exactly what you need to know to create a stellar bridal hairstyle and even offers tips to transition to a second style. 

When it comes to perfecting a hairstyle — it’s all in the details. This is why controlling flyaways is one of the top ways to turn your look from beautiful to extraordinary! The thing about flyaways is that even when you prep to perfection, based on the weather or the environment, they can still peek through. To ensure a smooth and sleek finish, Karla Valenzuela, Sam Villa Ambassador and Redken Artist @kolor.me. karlaa has a hot tip for reducing frizz even after a style is finished.  See it in action here after she creates a twisted low bun.