Articles

Whether you are new to Wella Professionals or looking for a refresher on ranges, it can be a great idea to get back to basics when it comes to mixing ratios and coverage tips on some of the most-loved hair color — Wella Professionals Koleston Perfect, Color Touch, and Illumina Color.

Whether covering up grays or refreshing hair with a gloss, after a fresh color application, clients leave the salon feeling on top of the world. However, nothing dims that feeling faster than when their color begins to fade. Color fade is a natural process that occurs to anyone that colors their hair. It can be caused by any number of environmental stressors — from UV rays to excessive heat styling or hard water. Instead of idly waiting for nature to take its toll, give your clients the tips and product picks they need to improve the life of their color at home. 

Heading into a new season means a change in wardrobe, so why wouldn’t we change our hair habits? As the temperatures begin to drop you might notice slight changes in the feel or appearance of your hair, you can thank the atmosphere for that. Instead of doing the same thing and expecting different results, get a jumpstart on a new care routine by swapping out old habits in favor of better ones!