Articles

When it comes to achieving healthy, polished hair, one-size-fits-all solutions don’t always work for your hair type. Each individual has unique needs, whether it's damage repair, frizz control, or long-lasting nourishment. And with two powerful collections from Wella Professionals—ULTIMATE REPAIR and ULTIMATE SMOOTH—you can customize your care to find a regimen that’s just right for you.

This guide breaks down the key differences so you can build the perfect hair care routine tailored to your needs—whether you’re focused on repairing damage or achieving sleek, frizz-free strands, or both.

As a stylist or salon owner, one of the most successful ways to grow your business is by finding smart solutions for your needs. That’s exactly where Wella Professionals Koleston Xpress comes in. With its groundbreaking ability to deliver up to 100% grey coverage in just 10 minutes, Koleston Xpress is the smart color option that gives stylists the ability to offer express color services without sacrificing consistency. Plus, by adding these services to your offerings, you’re able to open new revenue streams while delivering quick results to clients in less time than ever. Read on to learn exactly how to integrate Koleston Xpress into your everyday to grow your salon business.

Sleek, shiny hair is one trend that never goes out of style. But achieving that glassy, frizz-free finish takes more than just styling—it starts with your hair health. That’s because the key to hair that looks effortlessly smooth and glossy isn’t just about taming flyaways— it’s about strengthening and nourishing your strands from the inside out. That’s where the new Wella Professionals ULTIMATE SMOOTH regimen comes in — featuring ULTIMATE SMOOTH Shampoo, ULTIMATE SMOOTH Conditioner, ULTIMATE SMOOTH Intense Mask and ULTIMATE SMOOTH Miracle Oil Serum—that provides nourishment in 30 seconds and smoothness that lasts up to 3 days¹ with 2x less frizz when using the full regimen².