Articles

It might be the glow of twinkle lights, the rush in the salon or the decorations everywhere you turn — there’s definitely something magical about the holidays. And that magic usually calls for a little extra sparkle. So, this year, transform your color with gorgeous reflects, festive radiance and a quicker-than-ever finish with the help of Wella Professionals Koleston Xpress and Shinefinity. Because, it’s the perfect time to enhance shine and celebrate the season in style.

The temps have turned and knitted sweaters are making their debut. And while it might feel a bit chilly outside, the buzz on the street is that warm hair color trends are at the top of the charts this season. Embracing rich, Golden Hour-inspired hues, brunettes are finding warmth in tones like Golden Hour Bronze and Chocolate Melt this season, proving soft, glowy shades are essential to enjoying the autumnal shift.

It’s amazing how a little update to your tone can make your color completely stand out. And this season as we head into fall 2024, leaning in to the Golden Hour Glow color trends are one of the best ways to enhance your shade. Whether you’re touching up your tone or want to add a subtle glaze to your color, these new Wella Professional Shinefinity shades promise to deliver hair that is supremely glossed and golden.