
What’s New with Koleston Xpress? 5 New Shades & More!
Whether it's a blow dry, a cut or a color application, every stylist knows that in the salon your time is one of your most valuable resources. For this reason, any product, tool or technique that cuts down on time spent behind the chair is indispensable. This is exactly where Wella Professionals Koleston Xpress steps in. Optimizing your time without ever sacrificing quality, Koleston Xpress delivers up to 100% grey coverage in just 10 minutes. And with five brand-new shades, the inclusion of Metal Purifier Technology and Control X Technology — Koleston Xpress is proving even more powerful this season.

The Ultimate Guide to Custom Care: ULTIMATE REPAIR vs. ULTIMATE SMOOTH
When it comes to achieving healthy, polished hair, one-size-fits-all solutions don’t always work for your hair type. Each individual has unique needs, whether it's damage repair, frizz control, or long-lasting nourishment. And with two powerful collections from Wella Professionals—ULTIMATE REPAIR and ULTIMATE SMOOTH—you can customize your care to find a regimen that’s just right for you.
This guide breaks down the key differences so you can build the perfect hair care routine tailored to your needs—whether you’re focused on repairing damage or achieving sleek, frizz-free strands, or both.

ULTIMATE SMOOTH: Your Guide to Sleek Styles with 2X Less Frizz²
Sleek, shiny hair is one trend that never goes out of style. But achieving that glassy, frizz-free finish takes more than just styling—it starts with your hair health. That’s because the key to hair that looks effortlessly smooth and glossy isn’t just about taming flyaways— it’s about strengthening and nourishing your strands from the inside out. That’s where the new Wella Professionals ULTIMATE SMOOTH regimen comes in — featuring ULTIMATE SMOOTH Shampoo, ULTIMATE SMOOTH Conditioner, ULTIMATE SMOOTH Intense Mask and ULTIMATE SMOOTH Miracle Oil Serum—that provides nourishment in 30 seconds and smoothness that lasts up to 3 days¹ with 2x less frizz when using the full regimen².