Articles

As hairstylists — especially colorists — finding tools that allow you to deliver your creativity with precision, vibrancy, shine and uncompromised results are essential. Enter Wella Professionals Color Touch, the demi-permanent hair color range that has been a beloved staple for colorists globally. Known for its exceptional performance and low-commitment results, it’s the go-to choice for colorists and clients alike. And while it’s always been loved, now it’s better than ever — let’s dive into the secrets behind this formula and why you’ll love it even more now.

If you’re looking for a way to add depth and dimension to your clients' hair, a color melt might just be the technique. This method blends a variety of shades together to create a seamless transition from dark to light, giving the hair a natural, sun-kissed effect. The best part? It’s the perfect way to combine multiple tones and create a vibrant, personalized look, without any harsh lines or demarcation. And speaking of lines of demarcation and vibrant color — Wella Professionals Color Touch makes the perfect accompaniment for any Color Melt because of it’s ability to nix lines of demarcation while delivering unwavering vibrancy and shine. Find out why these two make the perfect pair for your next color melt.

Whether you've already seen it and absolutely loved it or seeing it soon, Wicked  has finally hit the big screen, and fans everywhere are spellbound with adoration. In addition to being excited for the new film, hair enthusiasts everywhere are celebrating the spell-bonding hair regimen made possible by Wella Professionals ULTIMATE REPAIR. Follow along to see just how ULTIMATE REPAIR was put to work for this already beloved film.