ULTIMATE SMOOTH: Your Guide to Sleek Styles with 2X Less Frizz²
Sleek, shiny hair is one trend that never goes out of style. But achieving that glassy, frizz-free finish takes more than just styling—it starts with your hair health. That’s because the key to hair that looks effortlessly smooth and glossy isn’t just about taming flyaways— it’s about strengthening and nourishing your strands from the inside out. That’s where the new Wella Professionals ULTIMATE SMOOTH regimen comes in — featuring ULTIMATE SMOOTH Shampoo, ULTIMATE SMOOTH Conditioner, ULTIMATE SMOOTH Intense Mask and ULTIMATE SMOOTH Miracle Oil Serum—that provides nourishment in 30 seconds and smoothness that lasts up to 3 days¹ with 2x less frizz when using the full regimen².
Why Demi-Permanent Hair Color Is Essential for Color Corrections
When it comes to color corrections, the right color range can make all the difference. Whether you’re neutralizing unwanted tones, fixing banding, or blending stripes color, choosing a product that’s reliable, versatile, and gentle is key. That’s where Wella Professionals Color Touch shines, literally.
Personalized Color Is The New Standard This Spring
This spring, standing out means being unequivocally yourself—and what better way to express your individuality than through a personalized regimen. Gone are the days of one-size-fits-all hair color trends and care. Now, the most sought-after looks are those tailored specifically to the individual, offering unique shades, seamless blends, and customized care.
With advanced formulas and expert techniques, personalized color is making signature styles more attainable than ever. Whether you're looking to expand your service offerings or a offer a fresh, bespoke look, Wella Professionals has the solutions to ensure boundless creativity from color to care.