Articles

There’s no doubt about it, clients have been seriously stressed over the past few weeks. Even though you warned them about the effects and tried to give them more suitable options as we prepare to reopen salons and create guidelines for an influx of appointments, there might be a few clients who caved to box dye during social distancing. Having a plan about what to do next is key so keep reading for a little advice about what to do if your client used a box dye. 

During this time, salons and barbershops across the country have been deeply impacted, and Wella Professionals has aimed to bring you consistent education, inspiration and connection. Continuing to do so, now we must all prepare for changes to salon practices as stay-at-home orders in various cities and states begin to be lifted. While we suggest referencing CDC Guidelines and local Board of Barbering and Cosmetology as well as Health Department standards, we also want to lend a bit of support and advice once you decide it is the right time to go back to work. 

Social media has become one of the most effective tools you can use to grow your business. A highly visual platform, it is a marketing dream come true for the beauty industry. During this time, it is especially useful to grow your online presence to help communicate with clients and rebuild your book. From creating hair tutorials to offering inspiration and making announcements — now is the time to grow a robust social media presence. With constant updates it can be quite dizzying to stay on top of the latest algorithm changes, so keep reading for best practices for beauty accounts as well as our top tips for growing your social media.