Articles

Whether you are adding a touch of platinum to your blonde or enhancing your natural silver — celebrating all shades of gray is possible with Redken’s new Shades EQ Silver Strong collection. A collection of 10 shades that gives the stylist endless possibilities to blend, tone, or enhance gray hair for strong silver results.

From your favorite color brush to your trusted blow-dryer, as hairstylists — it’s all about the tools and products to help us achieve the look. Because we never know what color or finished look our clients want, it’s essential to have a variety of colors, products and tools on hand to create any look. When it comes to haircolor, there’s a reason why Redken is the #1 professional hair color brand — because they’ve got everything you need to translate your vision to reality.

When it comes to repairing damaged hair — a customized treatment is essential for a few reasons. First, not all hair damage is equal. Second, to repair the hair you’ve got to take a well-rounded approach that focuses on both moisture and protein to hydrate as well as rebuild the structure of the hair. With innovative technology and expertly designed formulas, Redken Acidic Bonding Concentrate has both in-salon treatments and an at-home regimen that can be perfectly tailored to meet all of your hair care needs.